Regional Business Manager (gn) Oncology
Regional Business Managers are responsible for managing the company's oncology portfolio at business relevant regional stakeholders in a holistic approach (HCPs, field-based and hospitals local sick founds, networks like HCP associations). They identify potential customers, networks and stakeholders in the Oncology business and interact with them to expand business volume. They work closely with the marketing department to support developing and implementing the strategy and develop and implement support projects for all stakeholder groups.
The RBM is the responsible person to manage and steer all x-functional activities at the area located oncology customers.
The Regional Business Manager looks after the identified Customer in their area and maintains constant communication and interaction with them. This includes personal visits and contacts, calls, project work, educational events, and all other channels of virtual and personal contact with all important customers (groups). The activity is not focused on daily visits in doctor’s offices, but on building a holistic partnership with HCPs. The RBM is leading (dotted line) the MCM, linked to his/her business area. They are responsible for a specific geographic area and are currently responsible for customer prescription of the oncology drugs.
DUTIES AND RESPONSIBILITIES
- Competent discussion and contact person for oncology-therapeutic physicians in practices and clinics and all other stakeholders like physician networks, local sick funds, physician associations, compounders, pharmacies, etc., on behalf of enabling the usage of our oncology drugs.
- Planning and implementation of activities to various specialist groups and their support staff within the specialty of oncology.
- Reduce local market access barriers in cooperation with the Market Access department.
- Scientific advice to customers on the use, effect, composition, and risks of monoclonal antibodies for therapeutic purposes and all future allocated oncology drugs.
- Sharing experiences with customers about our medicines and passing this information on to the back office.
- Develop formats and projects of interaction with all customer groups and implement these with close collaboration with all x-functional Departments (Marketing, Medical, Market Access).
- Present the latest data on our products.
- Expansion and maintenance of existing customer relationships.
- Acquiring new customers.
- Achievement of company-specific goals, quantitatively and qualitatively.
- Planning and implementation of events.
- Fulfilment of administrative tasks including documentation and maintenance of internal customer databases.
- Analysis and evaluation of sales trends based on sales figures for the area.
- Creation and implementation of business plans.
- Maintenance of the company's own customer data.
- Budget management.
- Planning, organization, and implementation of regional events in the sales area as well as participation in nationwide congresses and events.
- Proactive competitive monitoring and analysis and reporting to the Team Lead.
- Consultation and cooperation with reinforcements from the back office.
- Active participation in conferences and projects.
- Observance of the relevant compliance regulations.
- Experience and confidence in handling and using IT systems.
REQUIREMENTS
- Successfully completed studies in the field of pharmacy, human or veterinary medicine, chemistry, biology, pharmaceutical-technical assistant, or certified pharmaceutical representative.
- Good contacts with oncology customers and stakeholders, opinion leaders, and relevant networks are needed.
- Demonstrably very good successes are desirable.
- Good knowledge of all stakeholder decision drivers and influencing areas like treatment processes, reimbursement processes, buying decisions, and other health economic market drivers.
- Experienced in supporting marketing activities and project management.
- Professional experience and knowledge in specialist and clinic field service in the pharmaceutical field, specifically around the use of biologicals or biosimilars, are desirable.
- High degree of customer orientation and communication skills.
- Reliable, structured way of working, responsible and independent work as well as the ability to work in a team and reliability.
- Good knowledge of spoken and written German and English.
- Flexibility and willingness to travel.
- Driver's license class B.
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