Marketing Manager (Lead Generation)

At Nextcloud, we help our users achieve a safe home for all their data. Secure under your control and developed in an open, transparent, and trustworthy way. Our team of 120 is distributed in 23 countries worldwide. We work remotely, and our work culture is shaped by mutual trust, enthusiasm, and a strong belief in the principles of open source.

We're looking for a results-oriented Marketing Manager to join our Lead Generation Team. This role will go beyond just generating leads; you'll play a pivotal part in our long-term business growth by driving high-quality leads into the sales pipeline and redefining how we engage and target our audience. This is a strategic role with ample room for creativity, innovation, and the opportunity to make a lasting impact.

Tasks

• Designing and implementing strategies to attract and convert high-value B2B prospects.
• Manage global email marketing and lead nurturing campaigns, including drip campaigns, segmentation strategies, and ensuring compliance with relevant regulations.
• Plan and execute gated content strategies (eBooks, white papers, reports, webinars) to capture leads.
• Lead conversion rate optimization (CRO) efforts and optimize enterprise landing pages for improved performance and user experience.
• Conduct A/B and multivariate testing and analyze web analytics using tools like Matomo, Matomo Tag Manager, and UTM tracking to assess campaign performance.
• Track and analyze enterprise marketing metrics and KPIs including MQL, SAL, CPL, and pipeline velocity to assess campaign effectiveness and ROI.

Requirements

• 3 years of experience in lead generation marketing, ideally within global Software, SaaS, or B2B environments.
• Extensive experience with automation tools (e.g., HubSpot, Marketo, Pardot, Eloqua) and CRM systems (e.g., Salesforce, Microsoft Dynamics, Pipedrive).
• Degree in Marketing, Business Administration, Data Analytics, or Information Technology.
• Strong communication and storytelling skills, including C-level messaging, public sector narratives, and case study development.
• Strong ability to leverage data analytics and forecasting tools to drive data-driven decision-making and guide strategic actions.

A distributed open team with a passion for working on and within the open source community:

• A fun and diverse team.
• A product which pushes the boundaries of technology with a global user and contributor community.
• Remote work and flexibility for a healthy work-life balance.
• Time for personal growth and education.

We are looking for somebody with ambition and drive who would like to grow and learn. We especially encourage applications by people from underrepresented groups.

Key Skills

Sales Experience, Door-to-Door Experience, B2B Sales, Time Management, Marketing, Cold Calling, Salesforce, Inside Sales, Telemarketing, Customer Relationship Management, CRM Software, Lead Generation.

Employment Type: Full Time

Experience: years

Vacancy: 1