Digital Marketing Manager (d/f/m)

We strive to make cities the best ever places to live, by advancing an industry that moves over 1 billion people each day. We are transforming our business by driving the industry norm and challenging ourselves, fostering a culture of internal and external collaboration, and building on our unique engineering capabilities to optimize existing and create new products and solutions for our customers that cater to real mobility needs.

TK Home Solutions GmbH is one of the world's leading providers of mobility solutions for the private and public sectors. Our product portfolio includes platform lifts, home lifts and our stair lifts, which utilizes our innovative sales tool, HoloLinc.

More than 900 employees worldwide contribute to the success of TK Home Solutions with development, production, sales and service of our products.

Aufgaben

As a Digital Marketing Manager, you will be integral to our online marketing and content management efforts. You will take ownership of a variety of tasks that are critical to our digital strategy, including:

Website Management & CMS Expertise:

• Oversee the creation, updating, and optimization of web pages using WordPress and other CMS platforms (FirstSpitit/Crownpeak CMS).
• Manage the content lifecycle, including editing, proofreading, and publishing content to ensure consistency and quality.
• Implement SEO best practices in all content to improve organic search performance and visibility.

Monitoring & Reporting:

• Track and report on website performance, online usage behavior, and campaign effectiveness using tools such as Google Analytics, Google Search Console, and other relevant platforms.
• Develop strategic recommendations based on data analysis to enhance our digital presence.

Agency Coordination:

• Manage and brief external agencies for international projects, ensuring that deliverables align with our brand standards and marketing objectives.

Content Management:

• Oversee content creation and curation for our social media and email marketing channels.
• Develop and execute content strategies that support cross-media marketing initiatives in collaboration with marketing managers.

Technical Optimization:

• Ensure the technical functionality of websites, including regular updates, plugin management, and troubleshooting to maintain optimal performance.
• Collaborate with developers and designers to enhance website features and user experience.

Strategic Execution:

• Execute all digital marketing measures in line with the corporate strategy and ensure consistency across all online platforms.

Profil

We are looking for a candidate who is not only skilled in digital marketing but also brings a strong command of content management systems, especially WordPress. The ideal candidate will have:

Education:

• A completed degree in Marketing and Communications, Web Development, Business Administration, or a similar field.

Experience:

• Several years of professional experience in a digital marketing role with a strong focus on CMS management, particularly WordPress.

Technical Skills:

• Proficiency in WordPress, including page creation, content editing, and basic HTML/CSS skills.
• Familiarity with SEO tools and practices, such as keyword research, on-page optimization, and performance tracking.
• Strong command of Microsoft Office suite (Word, Outlook, PowerPoint, Excel).

Language Skills:

• Excellent verbal and written skills in English and German. Additional language skills in French, Spanish, Italian, or Dutch are an advantage.

Skills & Traits:

• A creative and detail-oriented thinker with a passion for improving user experience and website functionality.
• Analytical and problem-solving skills with a hands-on approach to tasks.
• A commercial and strategic mindset with excellent presentation, facilitation, and communication skills.
• Experience working with multinational teams and managing external agencies.
• A proactive attitude with strong self-motivation and a sense of urgency.

Wir bieten

It goes without saying, that we offer attractive conditions such as:

• Working in a successful organization with lean hierarchies and all the advantages of an international group.
• With us, you experience an exciting work environment in interdisciplinary and multinational teams.
• Very good development opportunities either in a specialist or in a management function.
• An attractive remuneration including special benefits according to the collective agreement NRW.

We value diversity

At TK Elevator, we aim to embrace diversity and welcome everyone -no matter the ethnicity, nationality, gender or gender expression, age, social background, religion or world belief, sexual orientation, disability, marital status or any other legally protected characteristic or status.

Do you have a disability and would like to work with us? Then we look forward to your application!

As a signatory of the Charter of Diversity, TK Elevator is committed to a prejudice-free and diverse working environment with equal opportunities. Although we are not completely barrier-free yet, we are working every day to improve ourselves.

Let's overcome barriers together and work on individual solutions that work for you.