Marketing Manager (m/w/d)

Are you an expert in digital marketing (paid media) looking to drive impactful campaigns on a global scale? We are seeking a Senior Manager Digital Marketing to join our growing team and play a key role in shaping paid marketing strategies.

You will work closely with other media experts in this role to develop market-specific and global digital marketing campaigns. You will be responsible for designing and implementing best-in-class paid media strategies and collaborating with partners to integrate the latest industry insights and innovations. With a strong focus on automation, efficiency, and transparency, you will continuously seek ways to optimize processes and enhance campaign effectiveness.

If you are passionate about data-driven marketing, ad tech, and campaign optimization, we would love to hear from you!

Responsibilities

• Develop high-impact paid media strategies tailored to different markets leveraging industry-leading tools such as WARC, GWI, and TGI for data-driven decision-making.
• Lead the activation of paid digital campaigns across key platforms including DV360, The Trade Desk, Meta, TikTok, Snap, and Pinterest, ensuring best practices.
• Prioritize automation at scale to improve efficiency and drive greater impact.
• Collaborate with local and international publishers to expand and strengthen digital marketing reach.

Performance Analysis & Optimization

• Analyze campaign performance using platform studies and key media metrics to identify growth opportunities.
• Test and refine strategies across objectives, creatives, and audience targeting to enhance effectiveness.
• Implement best practices for ad tech tools such as Smartly and DoubleVerify, continuously exploring new opportunities for innovation.
• Focus on driving brand awareness and consideration through data-driven media planning.

Ad Tech & Marketing Technology Integration

• Define and implement strategies for ad tech tools and marketing technology stacks including DSPs, DCO partners, and brand safety solutions.
• Stay ahead of emerging trends in digital marketing technology and identify new solutions to enhance campaign efficiency and performance.

Qualifications

• 5 years of experience in digital marketing, ideally within a media agency, marketing agency, in-house media team, or social media platform.
• Deep understanding of brand and business growth principles and their application in paid media.
• Strong campaign planning and activation expertise across major paid digital platforms (Meta, TikTok, Snap, Pinterest, DV360, etc.).
• Experience with ad tech solutions including DSP partners, dynamic creative optimization (DCO), and brand safety technologies.
• Ability to interpret performance marketing data, tracking methodologies, and attribution models, using insights to drive strategic recommendations.
• Strong stakeholder management and presentation skills with experience pitching ideas to senior leadership.
• Detail-oriented project management skills capable of handling complex campaigns, large budgets, and ambitious performance targets.
• Excellent communication skills in written and spoken English.
• A collaborative team-oriented approach with a passion for innovation and continuous improvement.

Additional Information

• Flexible hybrid working model allowing for 60% (or more) remote work each week, tailored by each team for optimal collaboration.
• Opportunity to work remotely from abroad for up to 30 working days each year.
• Starting with 27 vacation days per year.
• Available relocation assistance subject to prior agreement.
• Access to family services including counselling and support.
• A variety of health and wellbeing options including access to Wellhub.
• Comprehensive mental health support and coaching.

Start date: As of now

Working time: Full-time

Remote Work: Yes

Employment Type: Full-time

Key Skills: