(Senior) CRM Manager (all genders)

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HRS, a pioneer in business travel, aims to elevate every stay through innovative technology. With over 50 years of experience, their digital platform, driven by ProcureTech, TravelTech, and FinTech, transforms how companies and travelers Stay, Work, and Pay.
ProcureTech digitally revolutionizes lodging procurement, connecting corporations and suppliers in a cutting-edge ecosystem. This enables seamless efficiency and automation, surpassing travelers' expectations.
TravelTech redefines the online lodging experience, offering personalized content from selection to check-in, ensuring an unparalleled journey for corporate travelers.
In FinTech, HRS introduces advancements like mobile banking and digital payments, turning corporate back offices into touchless lodging enablers, eliminating legacy cost barriers. The innovative 2-click book-to-pay feature streamlines interactions for travelers and hoteliers.
Combining these technology propositions, HRS unlocks exponential catalyst effects. Their data-driven focus delivers value-added services and high-return network effects, creating substantial customer value.
HRS's exponential growth since 1972 serves over 35% of the global Fortune 500 and leading hotel chains.
Join HRS to shape the future of business travel, empowered by a culture of growth and setting new industry standards worldwide.

BUSINESS UNIT

The HRS Business Travel Club (BTC) is the Business Unit managing and developing the HRS E-Commerce platforms of the well-known hotel portal businesses of HRS.de and HOTEL.DE that gradually transform into much more than “just” a platform. BTC provides its members, individual business travelers and SMEs, with a distinct range of exclusive services, which shape tomorrow´s upgraded travel experience. The goal of BTC is to deliver growth as well as sustainable profitability over time by enhancing customer loyalty between the brand and its customers, enabling the Brands Repositioning in the marketplace and unlocking additional potentials via optimized supplier management. Thus, BTC and its products play an important role in HRS´s DACH strategy as it revolves around a disruption of the interplay between hotel and workplace supply and e-commerce and a domination of the Business Travel DACH market. Your mission is to further develop and shape the "The HRS Business Travel Club" and its solutions and make it the next innovation of the HRS Group together with a great team.

POSITION

Are you passionate about Engagement Marketing? Do you have experience with designing and implementing lifecycle campaigns to reduce churn and increase customer loyalty? If you want to have direct impact on the BTC customer engagement strategy, join our tribe as a (Senior) CRM Manager within the Product Marketing & Engagement team. As a (Senior) CRM Manager, you will drive the definition & implementation of the lifecycle campaign portfolio across the following channels: Email, Push and In Product Marketing. Together with a passionate team, you will own data-driven CRM campaigns and multichannel marketing.

You will be responsible for optimizing campaign performance by focusing on testing and incrementality measurement. To drive the engagement strategy and implementation of campaigns, you will collaborate with other BTC stakeholders (campaign manager, product, data, commercial).

In a nutshell: you will drive lifecycle marketing to create customer loyalty, supported by a solid tech stack and a team that aims to constantly raise the bar.

CHALLENGE

• Lifecycle marketing strategy: Design and drive the engagement marketing strategy by testing and implementing lifecycle campaigns in our engagement tool (Mostly: Email, Push Notification and In Product channels). Being able to connect the channel strategy with the overall business direction and metrics.
• Segmentation: Deep understanding of customer segmentation to launch campaigns that drive retention & loyalty across the different lifecycle stages.
• Campaign Optimization: Conducting multi-channel AB testing within an incrementality framework to optimize key retention KPIs.
• Cross collaborative innovative projects: Drive cross-functional projects with key BTC stakeholders (e.g. Supply, Partnerships) to test and implement new campaigns/channels to engage with our member base.
• Customer Insights: Launch independent tests together with the Data team to uncover customer drivers & needs and develop engagement strategies.
• External stakeholders: Exchange with external agencies to help develop brand strategy; review, provide feedback, and approve content.

FOR THIS EXCITING MISSION YOU ARE EQUIPPED WITH...

• A data-driven Lifecycle manager with experience in defining and implementing CRM campaigns across different channels (Email, Push Notification), in a fast-paced environment.
• Advanced experience with engagement tools to launch complex automations considering customer segments and other data connections via e.g. Connected Content/APIs (Braze experience is a plus).
• Passionate about constantly optimizing campaign performance via launching and monitoring AB Tests.
• Analytical eye to keep optimizing the owned campaign portfolio.
• Willing to proactively design, launch and test new engagement campaigns via Email, Push Notification and In Product channels.
• Keen on always challenging the status quo and collaborating with other stakeholders to launch innovative campaigns.
• Knowledge of HTML is a plus.
• Advanced Knowledge of Liquid is a plus.
• Fluent in English and good knowledge of German.

PERSPECTIVE

Access to a global network of a globally united and mutually responsible “Tribe of Intrapreneurs” that is passionately dedicated to renewing the travel industry and while doing so reinventing the ways how businesses stay, work and pay. Our entrepreneurial-driven environment of full ownership and execution focus offers you the playground to contribute to a greater mission while growing personally and professionally throughout this unique journey. You will continuously learn from a radical culture of retrospectives and continuous improvement and actively contribute to making business life better, smarter, and more sustainable.

LOCATION, MOBILITY, INCENTIVE

The attractive remuneration is in line with the market and, in addition to a fixed monthly salary, all necessary work equipment and mobility, will also include an annual or multi-year bonus.