Campaign Specialist, Germany

Join our team as a Campaign Specialist, where you'll design and manage impactful email marketing campaigns using Salesforce Marketing Cloud. Collaborate with cross-functional teams to optimize performance and ensure high-quality communications. If you have 2-4 years of experience, proficiency in Salesforce Marketing Cloud, and excellent communication skills in German and English, we want to hear from you!

Responsibilities:

1. Campaign management: Design, execute, and manage email marketing campaigns using Salesforce Marketing Cloud.
2. Ensure timely delivery of newsletters and other email communications.
3. Collaborate with teams to develop campaign strategies and objectives.
4. Operational Content Management: Responsible for operational content management, including copywriting.
5. Advise customers on various email marketing tools such as Salesforce Marketing Cloud.
6. Implement and supervise high-performance email marketing campaigns.
7. Feedback and Quality Assurance: Control feedback loops, coordinate, and implement translations.
8. Carry out quality assurance to ensure high standards.
9. Editorial Planning: Maintain awareness of customers' editorial plans.
10. Develop target group-specific texts and meaningful headlines.
11. Performance Analysis and Reporting: Monitor and report on campaign performance metrics such as open rates, click-through rates, and conversions.
12. Work out reports to derive recommendations for action and test scenarios.
13. Optimize ongoing email marketing measures for customers.

Requirements:

1. Experience and Education:
   
   • 2-4 years of experience in email marketing or digital marketing, with a focus on Salesforce Marketing Cloud.
   • Successfully completed training, ideally in communication/marketing or a comparable qualification.
   • Proven track record of managing successful email campaigns.
2. Technical and Analytical Skills:
   
   • Proficiency in Salesforce Marketing Cloud, including Email Studio, Journey Builder, and Automation Studio – or other tools.
   • Basic understanding of HTML/CSS for email template customization.
   • Basic technical understanding and interest in various marketing tools.
   • Experience with A/B testing and performance optimization.
   • Interest / experience in usage of AI.
3. Communication and Language Skills:
   
   • Excellent written and verbal communication skills.
   • Fluent in German and English.
   • Ability to collaborate effectively with cross-functional teams.
4. Personal Attributes:
   
   • Precise, conscientious, and structured way of working.
   • Initiative, creativity, and independence.
   • Resilient and able to maintain composure in hectic situations.
   • Hands-on mentality.
5. Certifications and Additional Experience:
   
   • Salesforce Marketing Cloud Email Specialist certification is a plus.
   • Experience with Salesforce Marketing Cloud, or similar tools, is desirable.