Director, B2C Marketing Central Europe

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

The Visa brand is one of the most powerful brands in the world. We connect consumers, businesses, banks, fintechs, developers, and governments to each other in more than 200 countries and territories worldwide, and the brand is a unifying symbol of Visa’s promise to clients, partners, consumers, and employees. The brand is known for trust, security, and globality.

We bring our brand to life in many ways with an increasing array of B2B, B2C, G2B, and G2C audiences. We focus on a range of marketing endeavors including delivering purpose-led strategic brand messages, encouraging contactless payments, supporting cross-border travel, enabling e-commerce, generating leads for new client solutions, elevating small businesses, and supporting our clients’ marketing efforts. We do this by leveraging a network of channels, agencies and through longstanding partnerships with key assets such as the IOC/Olympics and FIFA/World Cup globally and through regional assets in the sports, fashion, gaming, and music space. In Marketing, our mission is to capture the next generation of culture and commerce and drive measurable impact for both the brand and the business.

Visa is seeking a Director B2C Marketing Central Europe (Germany, Austria, Switzerland, Netherlands). This crucial role will lead teams in our regional headquarters in London. The role involves supporting the planning, development, and execution of the country’s marketing and brand content.

Reporting to the Head of Marketing Central Europe, the successful candidate will regularly interact with key executives, influencing decisions on investment, campaign development, agency selection, and Objectives / Key Results (OKRs). This includes interaction with the EU CMO, Central Europe RMD and Leadteam, VP Brand, Content & Experiential, as well as cross-functional teams.

What’s it all about:

• Lead all Visa brand activities across Central Europe, including brand marketing, media (focus on digital/social), sponsoring, and performance marketing.
• Lead the creation and implementation of marketing campaigns to drive issuance, preference, activation, and usage among diverse audiences, solidifying Visa’s positioning as the leader in electronic payments in the market by developing marketing campaigns that drive profitable transactions and revenue for both Visa and its clients.
• Enhance brand positioning to drive relevance and preference across Central Europe, targeting key audience segments including Gen Z through music, gaming, and social media platforms, ensuring that all teams and colleagues can translate it into their own objectives and deliverables.
• Leverage our top sponsorship properties (i.e., FIFA, Olympics, UEFA Women’s Football) through creating engaging marketing programs that win with consumers and clients.
• Be accountable for the optimal deployment of budget, demonstrating an MROI across functions, partnering with key stakeholders to prioritize high-impact outcomes.
• Provide strategic thought leadership as part of the market’s business plan.
• Effectively partner with the Sales teams and Country Managers to properly incorporate the view of the market (client, competition, economy trends) into the marketing strategies.
• Collaborate with teams including Marketing Services and Product Marketing to expand capabilities and synergies and drive commercial outcomes, while building strong internal and external partnerships.
• Communicate regularly with executive leadership in the market and successfully navigate the diverse and dynamic business environment.
• Oversee complex local projects in partnership with stakeholders within and outside of the function, including Marketing Services, Legal, Sales, Product, Corp Communication, and agencies.
• Lead and inspire a team of marketers and develop the team to become the best marketing organization in the market, ensuring appropriate succession planning, maximizing employee engagement, and holding individuals accountable for clear outcomes.
• Understand market trends and consumer needs to deliver marketing strategies that meet core OKRs.
• Ensure all marketing activities have measurable outcomes and maintain a robust feedback loop for continuous improvement.
• Support the implementation of a global operating model, facilitating local empowerment while eliminating hub/cluster silos, adapting where required to drive market-level impact.
• Utilize insights from Analytics and Data Science teams to identify opportunities for Visa and partners.
• Prioritize digital marketing actions, incorporating AI/Machine Learning.
• Collaborate with Regional Hub functions to identify specialized agencies and manage briefings for content and experience initiatives.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

• Results-oriented marketer with experience with world-class brands.
• Experience in the fundamentals of marketing and passionate brand builder, with a clear commercial focus.
• Proven leadership skills building and leading high-performing organizations – experience in working in a matrixed environment would be an advantage.
• Great team player who adds energy, ideas, and fun to our team and corporate culture.
• Self-motivator and strong collaborator with a pioneering spirit and a strong sense of ownership.
• Outstanding written and verbal communications and ability to communicate to a diverse audience, including C-level executives, internal audiences, and external partners.
• Adept and rigorous strategic thinker, problem solver, and pragmatist, using data to convey insight with strong storytelling capabilities.
• Proactive sense of urgency and ‘can do’ attitude, ability to lead a team that can be agile and evolve and adapt to dynamic business conditions.
• Demonstrable experience managing relationships with partners, suppliers, and vendors.
• English proficiency essential. German proficiency useful. Dutch a plus.
• Educated to degree level or equivalent professional experience.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.