Consumer - Global lawyers - Hogan Lovells

Consumed by the brands that drive the global economy.

The Hogan Lovells Consumer team is a single, industry-focused team combining a global outlook with local knowledge. We know the realm of the consumer industry – from food and beverage to electronics and appliances to retail and fashion – and we’re here to help.

The Hogan Lovells Consumer Sector brings more dedication and depth to the consumer industry than any other law firm. While the products our clients produce vary greatly, we unite as one team because we understand the growing sophistication and power of the consumer.

Our approach is hands-on and committed, placing value on long-term relationships. Our multilingual, multijurisdictional lawyers are where you need us – New York, London, Milan, Amsterdam, Dubai, Shanghai, Mexico, Indonesia, and Vietnam, among other consumer, financial, sourcing, and distribution hubs.

We focus not just on the product lifecycle, but on the business lifecycle, addressing any challenges that face in-house legal teams and CEOs alike. We anticipate the developments that may have an impact on your operations – and we are laser-focused on remaining at the forefront of those issues.

We build the right team for each client and each matter in order to provide the most efficient counsel possible and achieve the outcomes you want.

What sets us apart is not just what we do, but how we do it. Four fundamental principles capture our vision and define our approach to client service and engagement.

1. We understand your values.
2. We know the entire product lifecycle.
3. We know business.
4. We know global connectivity.

Representing a large food manufacturer after a massive recall due to listeria monocytogenes, advising the company throughout the recall and the reopening of several facilities.

Advising a leading smart home product manufacturer on regulatory and liability aspects in relation to sales of their full product range in Europe and beyond.

Advising a leading luxury e-commerce website on all customer-facing terms and conditions and commercial agreements with vendors, including providing counsel on litigation risks associated therewith.

Represented Papa John’s International and its independent directors in a feud with its founder and US$250m investment by Starboard Value LP, named The Deal’s Activist Campaign of the Year.

Advising Walmart on its US$16 billion purchase of a 77 percent majority stake in Flipkart Group, a prominent India-based e-commerce marketplace company.

Advising Asahi on its acquisition of the entire premium beer business of Fuller, Smith & Turner for an enterprise value of £250m on a debt free, cash free basis.

Representing Mattel Inc. as the largest unsecured creditor and co-chair of the creditors’ committee in the Toys R Us Inc Chapter 11 cases.

Advising a leading fashion retailer on multi-jurisdictional review of websites for compliance with local consumer protection laws relating to e-commerce involving multiple markets and geographies.

2024

Band 1 for Food & Beverages: Regulatory & Litigation Nationwide

Chambers USA

2023

Band 2 for Retail

Chambers USA

2023

Tier 1 for Retail in Spain

The Legal 500 EMEA

2023

Tier 1 for EU Regulatory: Food Belgium

The Legal 500 EMEA

2021

Band 1 for Product Liability: Food

Chambers UK

2021

Tier 2 for Luxury Goods (Italy)

The Legal 500 EMEA

2021

Tier 2 for Luxury Goods (France)

The Legal 500 EMEA

2021

Tier 4 for Consumer goods and Food law (Germany)

Always Active