Director of Marketing at High Growth Software Company
Preparis is a software and services company located in the vibrant Buckhead technology corridor delivering business continuity and cyber security solutions to businesses in over 200 cities around the world. We have a passionate team with a big vision.
As Director of Marketing, you will drive revenue growth for our SaaS and services-based solutions by directing all online and traditional marketing initiatives in a fast-paced entrepreneurial environment. A critical focus is building SEO/SEM programs and overseeing product content and product marketing.
Primary Responsibilities
- Work with the Chief Sales Officer and CEO to develop marketing strategies and tactics that support revenue goals.
- Manage a team of marketing professionals.
- Create lead generation programs to grow target markets, with a heavy focus on developing inbound marketing through SEO/SEM.
- Participate actively in translating customer/market needs into new feature development in our SaaS product.
- Manage product content production which includes online training programs, expert content, and building a network of subject matter experts.
- Develop event strategies including webinars and tradeshows.
- Manage the company website.
- Assist in preparing and monitoring consistent presentations & other materials used companywide.
- Achieve the company’s revenue goals and objectives.
- Manage marketing to quantifiable quotas and metrics within the marketing budget.
- Build the Preparis brand in key verticals.
- Communicate effectively with peers and employees as a key member of the team.
- Excellent writing skills, including original authorship of thought leadership content and marketing emails.
- Identify and solve any obstacles to successful execution.
Minimum Requirements
- Minimum of 5 years of experience successfully leading marketing initiatives, including SEO/SEM, within a SaaS environment.
- Track record in delivering revenue results.
- Ability to manage multiple and competing objectives, demonstrated ability to adapt quickly to change, ability to prioritize and juggle to consistently meet multiple, short deadlines.
- Experience managing internal and external teams.
- Working knowledge of Pardot and Salesforce.com.
- Bachelor’s Degree required, business concentration preferred.
The Preparis Culture
The Preparis team has a work hard, play hard attitude. We believe in beating quotas and surpassing clients’ expectations just as much as we believe in mid-day Wii tournaments and company “funventors.” If you want to be a part of a team that is passionate about our mission, works extremely hard, and has a lot of fun along the way, we’d love you to join our team!
What You Will Get in Return
- Base salary and bonus.
- Generous vacation benefit.
- New laptop computer.
- Health benefits.
- Exposure to the latest cloud computing and web technologies.