Director, Marketing Operations

Great companies need great teams to propel their operations. Join the group that solves business challenges and enhances the way we work and grow. Working at Gainwell carries its rewards. You’ll have an incredible opportunity to grow your career in a company that values your contributions and puts a premium on work flexibility, learning, and career development.

Summary

Director of Marketing Operations manages our marketing technology stack, ensures seamless execution of campaign plans, and tracks and reports on campaign performance. This role will support the Field Marketing & ABM Strategy team by implementing and optimizing digital marketing programs, managing the marketing automation platforms, and overseeing the operational efficiency of all marketing campaigns targeting state agencies and public health sectors. The successful candidate will ensure that our marketing tools, data, and processes are aligned to drive growth and customer engagement across our key accounts.

Your role in our mission

• Marketing Technology Stack Management: Oversee the marketing tech stack (e.g., CRM, marketing automation tools, analytics platforms), ensuring tools are fully integrated and optimized for efficient campaign execution.
• Campaign Execution: Work closely with the Field Marketing & ABM Strategy Manager to implement digital marketing campaigns across email, web, social, and other digital channels, ensuring timely and precise execution.
• Data and Process Optimization: Manage data integrity within marketing systems, creating and optimizing workflows, lead routing, and segmentation to improve targeting and personalization.
• Performance Tracking & Reporting: Monitor the performance of marketing campaigns using analytics tools and dashboards, providing insights to internal stakeholders on effectiveness, ROI, and areas for improvement.
• Automation and Scalability: Develop automated marketing workflows to scale personalized campaigns for different state accounts while maintaining operational efficiency.
• Cross-Functional Collaboration: Partner with marketing, sales, and IT teams to ensure alignment on technology usage, data integration, and reporting requirements.
• Budget Oversight: Manage the budget for digital marketing tools and platforms, ensuring cost-effective solutions that support campaign goals.
• Compliance and Governance: Ensure marketing operations comply with relevant regulations, particularly around data privacy and security, in public sector marketing initiatives.

What we're looking for

• Bachelor’s degree in Marketing, Information Systems, Business, or a related field.
• 7+ years of experience in digital marketing operations or marketing technology management.
• Strong experience with marketing automation platforms (e.g., Marketo, HubSpot, Eloqua), account-based marketing campaign execution and CRM systems (e.g., Salesforce).
• Demonstrated ability to manage end-to-end digital campaigns, from setup to reporting, with a focus on data-driven decision-making.
• Proven track record of optimizing marketing operations to improve efficiency, lead management, and personalization at scale.
• Strong technical skills in integrating and optimizing marketing tech stacks, including data management, segmentation, and reporting.
• Excellent project management skills with a strong focus on meeting deadlines and managing multiple priorities.
• Knowledge of public sector or healthcare marketing is a plus.
• Strong attention to detail, analytical skills, and ability to translate data into actionable insights.

What you should expect in this role

• This is a fully remote position with the opportunity to travel through your work up to 10% annually.

This posting is intended for pipelining. We will accept applications on an ongoing basis.

The pay range for this position is $130,600 - $186,500 per year, however, the base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills, and experience among other factors. Put your passion to work at Gainwell. You’ll have the opportunity to grow your career in a company that values work flexibility, learning, and career development. All salaried, full-time candidates are eligible for our generous, flexible vacation policy, a 401(k) employer match, comprehensive health benefits, and educational assistance. We also have a variety of leadership and technical development academies to help build your skills and capabilities.

We believe nothing is impossible when you bring together people who care deeply about making healthcare work better for everyone. Build your career with Gainwell, an industry leader. You’ll be joining a company where collaboration, innovation, and inclusion fuel our growth. Learn more about Gainwell at our company website and visit our Careers site for all available job role openings.

Gainwell Technologies is committed to a diverse, equitable, and inclusive workplace. We are proud to be an Equal Opportunity Employer, where all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We celebrate diversity and are dedicated to creating an inclusive environment for all employees.