Director Marketing DACH

Director Marketing DACH

At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond!

• You directly report to the Managing Director of the DACH Cluster and dotted line to the VP Marketing Western Europe
• You are a member of the DACH commercial leadership team and key contact for global brand and regional marketing teams
• You lead and develop 2 part-time Marketing specialists, you manage the marketing budget and collaborate with local agencies.
• Work location is Cologne, travel is expected to be < 20% of the working time

• Develop and implement comprehensive marketing plans that align with the company’s business, marketing strategy and the cluster growth objectives. Member of the Cluster Leadership team. Main contact to Global/Regional Marketing.
• Collaborate with global market intelligence to generate actionable customer insights, competitive mapping and market trends.
• Own the 12 mth rolling Marketing Plan for the Cluster, manage the Product Portfolio and identify gap filling/innovation needs.
• Ensure all marketing activities are executed to the highest standard, monitor & report performance in collaboration with Sales.
• Owner of the Cluster Marketing budget

• Cultivate a deep understanding of our customers through market research, customer feedback, and engagement initiatives.
• Foster strong relationships with key customers and stakeholders to better understand their needs and preferences.
• Support customer-specific innovation initiatives to grow their business. Collaborate with product development teams.
• Organize bespoke events & memorable experiences to deepen customer relationships.
• Support regional content creation and implement customer-centric marketing campaigns that enhance customer satisfaction.
• Oversee Brand & Product Marketing to Artisans
• Collaborate with global brand, regional marketing and agency teams to activate local communication channels and optimize content for local relevance.
• Create well selected and targeted local campaigns and customer experiences on fairs & events.
• Manage strategic partnerships with distributors, influencers and industry partners to leverage digital campaigns.

• Build and execute a brand activity plan for distributors in priority segments.
• Lead marketing initiatives for strategic distribution partners based on Joint Business Plans
• Support e-commerce sales with strong digital product & activation assets.

• Master degree or equal by experience
• 10y+ of experience in Marketing roles in B2B/ B2C, preferably in Food or Beverages in international context.
• German (native), English (full proficiency). Any other European language is a plus.
• Deep understanding of business models in Food: Artisans, Chains, Food Manufacturing, CPG, private label producers, retailers
• Proven track record of developing and executing successful marketing plans that drive growth and customer engagement.
• Analytical business planning skills. Strong stakeholder management & influencing skills.
• Ability to work under pressure, prioritize tasks and keep the team motivated.
• Passion for food: Naturally curious about products and technologies for food.

At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth.