Digital Project Specialist

Want to work for a global organisation that focuses on health & hygiene? A company where there are plenty of opportunities to develop and grow? If so, let's TORK …

Essity may be a company you are not familiar with, but you will know our market-leading consumer brands, including TENA, Bodyform, Cushelle, Velvet, Plenty and Tork, as well as Leukoplast, Actimove, and JOBST within our medical portfolio. Our company mission is to break barriers and improve the well-being of people across the world through our health and hygiene products and solutions.

About the role

We are seeking a highly skilled and motivated individual to join our Digital Marketing team as a Digital Project Specialist. The role will involve working proactively with key business stakeholders across our EMEA region as an advocate of change, challenging the status quo and driving efficiencies through improved processes whilst bringing the various teams (internal and external) with you. Time will be divided into personally managing and delivering some projects as well as providing support to the Digital Marketing team on their projects.

What you will do

• Support in defining and conducting digital platform & system (IT & Software) rollouts across our Martech solutions.
• You will lead in the maintenance of our Data Protection platform, OneTrust, ensuring platforms have the most up-to-date DPA and assessments completed across the region.
• Support in outlining and usage of CDP and Marketing Automation platform and contribute to defining and extracting the right KPIs for these digital tools across the region.
• Identify opportunities and support projects to automate and optimise marketing workflows through strategic application of AI.
• Support our Data and Analytics lead on working with vendors to help build best-in-class measurement solutions like MMM and attribution models.
• Work with IT specialists to support the identification of data sets when driving in-house initiatives.
• Support regions and local markets with expertise and guidance in digital implementation processes for digital initiatives and where applicable on a category level.
• Stay abreast of industry trends and emerging tools to enhance our CG EMEA region.
• You will manage and administer multiple projects concurrently with faultless attention to detail, to ensure they are implemented effectively and efficiently.

Who You Are

• Demonstrate a solid understanding of various digital performance channels (e.g., PPC, SEO, social media) and offline channels (e.g., TV, radio, print) to effectively analyse their contribution to the consumer journey.
• A sound understanding of marketing attribution best practices.
• Strong analytical skills and an ability to use data to provide actionable insights to drive performance.
• Strong communication skills with an ability to work across diverse geographies and position complex issues to non-technical audiences.
• Relevant experience gained from within a Digital marketing team, Brand or media organisation.

About Our DEI Culture

Guided by our Beliefs & Behaviour, our culture is the foundation that connects our history with our future. At Essity, care, collaboration and inclusion are more than buzzwords; they are practiced on an everyday basis. With a purpose of breaking barriers to wellbeing, promoting gender equality, and enabling customers and consumers to lead a fuller life at all stages of life, DEI is at our core.

As we work in diverse teams across geographies, cultures, and professional areas, inclusive leadership is something we expect from ourselves and each other. In our leadership platform, we express this as leveraging the power of differences. From experience, we know that diverse and inclusive teams are key to innovating and profitably growing our business while simultaneously addressing our ambitious climate targets.

What we can offer you

We offer the opportunity to work for a leading global organisation with the potential to advance your career within the fast-moving manufacturing environment.

At Essity, we believe everyone's learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

At Essity, we embrace the individual and recognise the remarkable power that can be harnessed when different ideas, backgrounds, experiences, and perspectives come together. If you apply for a job at Essity, you can be sure that the only criteria we consider for selection are professional experience, qualifications, key job-related attributes, and working values.

What's next?

Essity kindly but firmly declines direct contact with recruiting and staffing agencies, as well as job advertising sellers.

Together, we are improving lives, every day.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic, and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.