Digital Marketing Specialist*

Company Description

TOMRA Recycling Sorting designs and manufactures sensor-based sorting technologies for the global recycling and waste management industry to transform resource recovery and create value in waste. The company was the first to develop advanced waste and metals sorting applications using high capacity near infrared (NIR) technology to extract the most value from resources and keep materials in a loop of use and reuse. To date, more than 10,000 systems have been installed in 100 countries worldwide.

TOMRA Recycling is a division of TOMRA Group. TOMRA was founded on an innovation in 1972 that began with the design, manufacturing and sale of reverse vending machines (RVMs) for automated collection of used beverage containers. Today, TOMRA is leading the resource revolution to transform how the planet’s resources are obtained, used and reused to enable a world without waste. The company’s other business divisions are TOMRA Food and TOMRA Collection.

The Group employs 5,000 globally and is publicly listed on the Oslo Stock Exchange. The company headquarters are in Asker, Norway. For further information about TOMRA, visit www.tomra.com and follow TOMRA Recycling Sorting on Facebook, Twitter, LinkedIn, and Instagram.

Job Description

The Digital Marketing Specialist is responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across different digital channels. He/She will actively support the Global Marketing Team in customer-centric projects with a focus on brand awareness, lead generation, and brand/product positioning. He/she wears multiple hats and has experience with website content management and different digital marketing tools.

• Plan and execute digital marketing activities, including SEO/SEA, marketing database, email, and display advertising campaigns.
• Company website management and coordination with other internal departments and external suppliers.
• Brainstorm new and creative marketing strategies together with the global marketing team.
• Manage and grow TOMRA Recycling Sorting's digital presence.
• Ensure consistent branding across digital channels in collaboration with TOMRA Group.
• Design and execute targeted initiatives to reach audiences through various channels.
• Analyze campaign results, conversion rates, and website traffic to improve future marketing activities.
• Measure and report performance of our website, landing pages, digital marketing campaigns, and assess against goals (KPIs).
• Identify trends and insights, and optimize investments and performance based on the insights.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize analytical skills to evaluate user experience across multiple channels.
• Back-end content management, platform development, deployment testing.
• Website optimization for search engines (SEO, SEM), optimizing website pages, building internal and external linking, keywords research for content, etc.
• Video channels management and optimization (e.g., YouTube).
• Newsletter setup and distribution, workflows optimization.
• Support product launches, campaigns, and exhibitions.
• Project management support of global projects that impact the whole team such as the Sales and Marketing Meeting, exhibitions, conferences with customers and integrators, marketing campaigns, and product launches.
• Manage and coordinate marketing students that will support the global team.
• Support planning, coordination, analysis, and adaptation of advertising plans and track the performance of the ads.
• Provide consultancy and support execution of requests from local offices such as digital projects, advertising, webinars, branding, and office decoration.
• Coordinate with external suppliers such as agencies and freelancers.
• Facilitate the development of the Brand Center and marketing server as tools that will promote the value and usability of marketing assets.
• Plan and execute, together with product management and Sales, global and local webinars, digital events, and training.

Qualifications

• A minimum of 2 years of experience working in a marketing position.
• Possess a solid understanding of effective marketing techniques.
• Be able to communicate clearly and effectively in English; other languages are a plus.
• Strong time-management, organizational, and project management skills.
• Bachelor’s Degree in Marketing, Communications, or Business.

Additional Information

Other skills/abilities

• General Microsoft 365 packages.
• Fluent in English (oral and written); other languages are a plus.
• CRM & Marketing automation platforms (Hubspot, Dynamics, etc).

Company Benefits

• Office comfort: free parking spaces, kitchen, coffee machines.
• Professional and personal development: learning on the job, specialized courses, conferences, etc.
• Coaching opportunities - Individual Development Programs.
• Norwegian corporate culture (no hierarchical thinking, transparent communication culture).

Are you interested?

Please Send Us The Following Documents

• Your CV in English.

Please Also Give Us The Following Information

• Your salary expectation.
• Your notice period.
• Your possible start date.
• Willingness to relocate (as this position requires on-site presence).

TOMRA does not differentiate on the basis of gender, race or ethnicity, religion, color, sexual orientation or identity, disability, age and other protected statuses as given by applicable law. We are committed to creating a diverse and inclusive environment and are proud to be an equal opportunity employer.