Digital Marketing Manager
Jobbeschreibung
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Responsibilities
- Manage and develop congatec’s presence on key regional platforms (WeChat, Weibo, Baidu, etc.)
- Plan and execute organic and paid campaigns to boost engagement and generate leads
- Adapt global content – including video content – for local platforms and audiences (in cooperation with global team)
- Publish and distribute videos on local video platforms (e.g. WeChat Channels, Bilibili)
- Monitor performance and optimize campaigns based on data insights
Online Marketing
- Support digital lead generation campaigns
- Coordinate website content localization and translations with internal stakeholders and external partners
- Help execute and optimize local email marketing campaigns to nurture leads and improve customer engagement
- Manage external agencies and partners for tasks such as SEO, translations, or regional paid campaigns
Qualifications
- Bachelor's Degree in Marketing, Communications, or Related Field
- At least 3 years of hands-on experience in Online Marketing, ideally in B2B tech or industrial sector
- Experience with data analysis tools to measure performance and optimize campaigns
- Fluent in English and Mandarin; Japanese is a big plus
Become part of our successful team!
We look forward to receiving your complete application.