Digital Content Manager (all genders)

About the job

Orchestrate Brands in Digital Funnel touchpoints with best-in-class visibility – in line with brands’ strategies and the touchpoint individual approach.

Join our vibrant and diverse team. We champion agility and thrive on making data-driven decisions. If you're passionate about innovation, eager to collaborate, and ready to make a real impact, this is the perfect opportunity for you to shine!

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market. We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet. That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core. Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands. This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers.

We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.

Join us on our mission. Health. In your hands.

As a Digital Content Manager, you will be responsible for upgrading and orchestrating our digital shelf strategy, ensuring optimal content delivery and performance across various platforms. You will lead change management initiatives, collaborate with cross-functional teams, and drive content optimization to enhance product page conversion rates and overall eShopper experience.

Main responsibilities:

1. Design and implement a comprehensive content strategy.
2. Design and build a robust single point of truth of inventory, incl. text and digital assets leveraging PIM/DAM/GRIP systems.
3. Optimization PDP and campaign material at the retailer level.
4. Orchestrate content delivery and coordinate final sanity checks.
5. Create premium brand store content and campaign materials using Photoshop, Figma, and GenAI tools.
6. Adapt master content to various formats, including banners, videos, carousels, comparison tables, Q&A sections, assets, headlines, call-to-action, newsletters, and banners.
7. Monitor and optimize KPIs such as conversion rates and Profitero scores to improve visibility and engagement.

About you

• Experience: 2 years’ experience in eCommerce copy writing or content project management. At least 3 of the following: Proficiency in Healthcare/FMCG, Familiar with PIM/DAM/GRIP/Figma or Photoshop, Broader understanding of eCommerce and Digital ecosystem (Understands ecommerce algorithms, how to influence them), Knowledge with Digital Shelf solution providers execution in market (Consumer Healthcare or FMCG background is a +)

• Soft and technical skills: Figma or adobe creative cloud content creation and adaptation skill. Strong hands-on experience of digital shelf execution with concrete achievements (Management of tools, Content creation & adaptation, SEA/SEO). Entrepreneurial spirit and action oriented. Experience in SCRUM or PIM/DAM/Webshops backend is a desired plus.

• Education: University degree in Business, Marketing, Communications or Media.

• Languages: Fluent spoken and written German as well as English.

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Pursue Progress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!