Demand Generation Manager (m/f/x)

Our Promise:

We are building a software company where smart and creative minds like you do their best to make the real estate industry a driving force for positive change.

With us, you can grow by taking on the challenges of a centuries-old industry, pushing boundaries and changing mindsets for the better.

With us, you can bring your energy, your passion and your ideas and find the perfect place to reach your best form.

Are you looking for an opportunity to grow and join an amazing team of frontrunners?

Here's your chance! Our Marketing Team is looking for support:

Demand Generation Manager (m/f/x)

Mission:

In this role, you are responsible for developing and implementing demand generation campaigns for our target groups of project developers and asset managers along the entire customer journey. You will work closely with all go-to-market teams (especially Product, Sales and RevOps) as well as marketing agencies to achieve our pipeline and sales goals.

Key Responsibilities:

Demand Generation & Pipeline building:

• You develop and implement multichannel marketing programs holistically with the aim of generating engagement and pipeline for our sales teams (e.g webinars, roundtables, digital campaigns etc).
• You manage our digital marketing initiatives, including email marketing and nurturing, paid search (e.g. GoogleAds, Bing) or paid social (e.g. LinkedIn) and continuously optimize them (e.g. through A/B testing and conversion rate optimization).

Cross-departmental collaboration:
• You collaborate with Sales, RevOps, Product and Customer Success teams to ensure alignment and coordination of revenue driving campaigns.

Tech:
• You manage the marketing tech stack with the support of the RevOps department, stack required for campaigns implementation.

Data & Analytics:
• You measure success and control our marketing initiatives. Using analytics tools, you measure campaign effectiveness, identify potential for improvement, and generate action insights for the marketing team and other key stakeholders.

Qualifications:

• Experience in B2B SaaS marketing, Enterprise: Minimum 3 years of experience in B2B marketing. A good understanding of the challenges and opportunities of marketing Enterprise prospects.
• Marketing tech stack knowledge: Experience in working with Hubspot Marketing Hub, enrichment tools (Apollo, Clay, Lusha or similar), experience working with CMS (Webflow), experience in working with AI tools (ChatGPT, Claude, Gemini) for marketing projects.
• Project management skills: Secure management of multiple marketing projects running in parallel and delivery of results within set time frames. This includes very good organizational skills, attention to detail and strong prioritization in order to achieve goals.
• Analytical skills: Data-driven work and the ability to analyze campaign KPIs and derive insights from them. It is important to be confident in using analytics tools and techniques for tracking and measuring the success of campaigns.
• Collaborative and cross-functional mindset: enjoy working together in cross-functional teams (especially GTM functions), strong communication skills and social skills in order to build collegial relationships and successfully involve stakeholders.
• Results Orientation: Strong track record of achieving marketing goals and the ability to set marketing goals, monitor KPIs, and optimize marketing strategies based on data and insights.
• Creativity and problem-solving skills: Creative and innovative mindset to develop individual and convincing marketing campaigns for our target groups. Quickly identifying opportunities and developing problem solutions in a dynamic environment is also important.
• Languages: Native-level English, fluent German is a plus.

Impact:

You are a structured and analytical marketer who can plan campaigns holistically and successfully implement them with the help of various stakeholders. Your success can be measured, for example, along the following dimensions:

• Generated pipeline
• Customer engagement
• Conversion rates for performance and email marketing

What we offer you:

• Scale-up Culture
  With our experienced founding team and our flat hierarchies, we provide an environment in which everyone can give their best and grow individually. Convince yourself: ✭✭✭✭✭ 4,5 stars on kununu.com/de/alasco
• Development & Learning
  We offer you an annual development budget of two thousand euros and three individually applicable training days.
• Participation
  You will receive shares in Alasco through our Employee Stock Option Plans and actively benefit from the growth and success of Alasco.
• Trust & Flexibility
  We offer you permanent contracts, flexible working hours, flex week (2 days office & 3 days flexible) and workation in other EU countries. We offer you a lot of personal responsibility and creative opportunities to promote your goal-oriented career.
• Openness and Appreciation
  We live an open feedback culture with regular 1:1s with your Team Lead & quarterly feedback meetings.
• We strive as a team!
  That's why we organize regular team events where everyone can get to know the Alasco team and have fun together.
• Wellbeing at work
  We offer you high-quality work materials, an office in a top location (Leopoldstraße 21, U-Bahn station Giselastraße), fantastic coffee and tea and our muesli and fruit bar.
• Mobility & Sports
  You can choose between sporting activities with the EGYM Wellpass or diverse mobility offers with Navit.