Customer Strategy & Planning Lead Foods Germany (d/f/m)

Our business reaches people worldwide. In over 190 countries, 3.4 billion of them use our products daily. With us, you shape popular brands that make people’s everyday lives better. Our drive is to make sustainability an everyday reality, and we are convinced that a business focused on this leads to superior results. Our employees are at the center of this. With meaningful work that fits their lives, we contribute to a better business and a better world.

At Unilever, you can expect a unique career and an equal and flexible working environment. There is no ‘one size fits all’. But everything you need to shape your own future.

PURPOSE OF THE JOB

The Customer Strategy & Planning (CSP) Lead (d/f/m) plays a crucial role in driving brand penetration and profitable sales volume with customers. This position is responsible for ensuring that marketing plans align with channel, customer, and shopper needs to maximize benefits for both Unilever and its customers. The CSP Lead focuses on trade marketing efficiency and effectiveness while continually seeking growth opportunities. The CSP Lead is the voice of the customer and the shopper in the business unit. The role is responsible for ensuring channel and customer insights are incorporated in the development of brand and category plans and building execution against those plans in the context of retailer strategy.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

1. Lead in-market plan execution (aligned to business unit strategy) & Dynamic Resource Allocation
2. Localises Category Growth Strategy
3. Executes strategically aligned commercial plan in-market
4. Decides channel/customer prioritisation in-market and deploys budget accordingly
5. Leads core capabilities and objective customer engagement (Catman/Shopper/NRM)
6. Design for Channel (D4C) / Design for Retail (D4R): executes locally and integrates channel & customer upstream into business unit

KEY ACCOUNTABILITIES

Category Growth Strategies (CGS)

1. Localise (develop and deploy) CGS at channel and customer level
2. Work closely with Marketing, Strategy & Insights, CMI, Finance, Supply to build customer sell-in

Innovation

1. Define national innovation & launch plan to channels/customers.
2. D4C (Design 4 Channel): executes locally and integrates upstream into Business Unit

Targets and Budgets

1. Allocate USG targets and investment to deliver business group strategy by channel and customer
2. Define budgets by channel and customer to deliver Underlying Operating Margin (UOM) target from business unit

Pricing and promotions

1. Own pricing & promo strategy.
2. Lead monthly forecasting process and report and own pricing & promotions Mix
3. NRM: Ownership of promotion management and trade spend

Execution

1. Deploy strategically aligned commercial plan in-market via customer business development deploy launch plans to channels/customers to ensure strength of execution
2. Define channel / Customer Execution: (Share of Shelf, Total Distribution Points, Value of Deal)
3. Shopper / Digital Marketing

Capability

1. Deploy core capabilities required to win by channel and customer.
2. Catman / Shopper / NRM

PROFESSIONAL SKILLS & KEY COMPETENCIES

1. Several years in similar roles (different channels, customers); FMCG background beneficial
2. Understanding of category strategies; local marketing background beneficial.
3. The CSP Lead shows leadership and the ability to focus on big picture, preparing the business for future challenges (vs. managing the status quo)
4. Key Skills: Innovation mindset; Commerce channels execution and digital business models; Commercial Strategy and Business Acumen / NRM; Category Growth Management; Data-Drive Mindset; Customer and Retailer Understanding
5. Strategic thinking and writing; communication and storytelling; Stakeholder Management; Lateral Influence without Authority; Process Thinking (Discipline); Ability to join the dots and show the big picture
6. Fluent German & English skills

WHAT WE OFFER:

1. Great colleagues and the greatest possible creative freedom
2. Attractive remuneration and additional financial benefits
3. Flexible working hours and the opportunity to work remotely
4. Work location in the heart of Hamburg. Here is a film about our office: https://www.unilever.de/our-company/neue-arbeitswelt-und-kultur-in-der-neuen-burg/
5. Discounts with our cooperation partners & subsidised lunch
6. A wide range of training opportunities and 24/7 access to our own learning platform
7. Wellbeing activities e.g. company medical care, company health management & a 24/7 counselling service
8. A discounted "Germany" ticket & company bike

A Unilever é uma organização comprometida com equidade, inclusão e diversidade para impulsionar nossos resultados de negócios e criar um futuro melhor, a cada dia, para nossos diversos funcionários, consumidores globais, parceiros e comunidades. Acreditamos que uma força de trabalho diversificada nos permite igualar nossas ambições de crescimento e impulsionar a inclusão em todo o negócio. Na Unilever estamos interessados em cada indivíduo trazendo seu "Eu como um todo" para o trabalho e isso inclui você! Assim, se você precisar de algum suporte ou requisitos de acesso, nós o encorajamos a nos aconselhar no momento de sua inscrição para que possamos apoiá-lo através de sua jornada de recrutamento.