CRM Campaign & Content Lead (m/f/d)

The future looks like you

With over 1,300 stores in 17 European countries and more than 25,000 employees, C&A is one of Europe’s leading fashion retailers. Every day, C&A welcomes millions of visitors to its stores in Europe and to its online shop. C&A offers quality and long-lasting fashion at affordable prices for the many. We are building on more than 180 years of experience in the fashion industry and continuously modernize the company to become an omnichannel fashion retailer.

At C&A we are driven by our values and we believe that affordable and high-quality fashion is not contradictory to caring for people & the planet, we are always forward thinking and acting to develop our business and innovate the industry. This is your chance to join the C&A team as a CRM Campaign & Content Lead (m/f/d)!

As the CRM Campaign & Content Lead at C&A, you will be responsible for leading a team of 5 FTEs, driving highly targeted campaigns aimed at both exclusive members and general subscribers. Your role will focus on creating engaging content tailored to our members and crafting compelling newsletters for a wider audience, with the goal of increasing sign-ups and fostering brand loyalty. In this leadership position, you’ll guide your team in leveraging CRM tools for segmentation and automation, while also defining communication guidelines and content strategy for our membership program to ensure messaging that resonates with customers and builds long-term relationships. Working closely with design, digital marketing, and e-commerce teams, you’ll ensure that our CRM initiatives align with C&A’s brand values and contribute to enhancing customer lifetime value.

Your responsibilities

• Develop a membership communication concept focused on personalized, engaging, and relevant content that strengthens customer loyalty and engagement
• Ensure seamless communication across all customer touchpoints that inspires customers
• Drive the creation of compelling content tailored to the needs, preferences, and behaviors of target customers
• Collaborate with content creators and copywriters to ensure all content is engaging, impactful, and customer-centric
• Lead execution of multi-channel membership campaign management, including email newsletters, targeted offers, promotions, and personalized recommendations
• Monitor the effectiveness of campaigns and optimize content based on customer insights and performance metrics
• Define contact rules, set communication targets, maintain the subscriber base, and define content cadence and priorities for the email channel
• Work closely with e-commerce, marketing, and design teams to ensure content consistency and alignment with brand initiatives and seasonal campaigns
• Partner with data analysts and CRM systems teams to optimize performance and deliver accurate, timely communications
• Define CRM tool requirements as business owner and collaborate with IT and service providers to establish the right infrastructure
• Oversee CRM platforms and marketing automation tools to streamline content delivery across channels and ensure timely, relevant messaging
• Maintain best practices for email deliverability, list segmentation, and campaign optimization
• Stay informed about industry trends, fashion developments, and emerging CRM technologies to continuously enhance content communication strategies

What you bring

• Bachelor’s degree in Business, Marketing, Communications, or related fields
• 5+ years of experience in CRM, digital marketing, or content strategy with a strong fashion or retail background, including 2+ years in leadership roles
• Proven expertise in managing customer engagement campaigns, content strategy, and CRM tools/marketing automation platforms
• Strong skills in content creation, customer segmentation, personalization, and customer journey mapping
• Analytical with the ability to derive actionable insights and manage omni-channel email marketing strategies
• Experience in handling multiple projects in a fast-paced environment, with a focus on collaboration, communication, and conflict management
• Creative, detail-oriented, and customer-focused with a passion for fashion, strong problem-solving abilities, and a proactive, results-driven mindset

What we offer

This is an opportunity for you to join us on a truly exciting transformation journey, where you’ll be able to leave footprints that last and contribute significantly to our vision. As well as knowing that you played a key part in the evolution of one of Europe’s most recognizable retail brands, you will also enjoy:

• Countless learning and development opportunities via our C&A academy
• Access to a Partner Discount Scheme
• An employee discount of 20% in C&A stores
• 30 days' vacation plus an additional 3 days off
• Corporate pension scheme
• Mental health and wellness program
• An exciting job in an international and inspirational working environment
• A positive working atmosphere and a talented team with an open feedback culture