As a CRM Automation Expert (all genders) - Hybrid, you are responsible for the setup and maintenance of marketing campaigns and programs in our email marketing platform and functionalities system, from coding modern, responsive templates to segmenting audiences and deploying programs.
What you’ll do
Create modern, advanced email templates, design and modules using your advanced knowledge of HTML/CSS
Collaborate with CRM managers and external partners in order to translate content copies into email and push campaigns
Foster the development of a state of the art CRM infrastructure together with the rest of the team by implementing tracking
Execute programs for the perfect orchestration through different channels (email, push, SMS) and platforms (CDP, CMP, CRM, marketing automation tools)
You are a marketing automation/CRM platform expert (e.g. Oracle Responsys, Microsoft Dynamics 365, Salesforce, or similar) and implement the latest new features
Work closely on data sources and mapping, create lists, consume data for segmentation and personalization and support with new data integrations within the marketing platform
What you'll need
Approximately 5 years' of experience in the CRM field and marketing automation
Experience working with CRM and campaign management platforms
Working knowledge of email campaign best practices including list and subscribers’ management, deliverability and compliance (GDPR)
Exceptional programming skills in HTML and SQL. Skills in Python or Javascript are a plus
Advanced knowledge using tracking tools (e.g. Google Analytics, Exact Tag, Adobe Analytics or similar)
Fluent business English skills (minimum B2+). Additional languages a plus
What you'll bring
Fantastic stakeholder management skills, with the ability to collaborate with internal and external stakeholders