Content Marketing Manager

Content Marketing Manager

Our client, a leading provider of data and information services to the automotive industry, is part of a global organisation with a history of success in the automotive aftermarket. The Content Marketing Manager role forms part of their European operation, located in state-of-the-art headquarters in Cologne. Driven by success, they offer a diverse working culture that rewards achievement and pride themselves on going the extra mile.

As a Content Marketing Manager, you will be responsible for developing and executing the content marketing strategy for Europe, driving brand awareness. This role requires a candidate with business fluency in both German and English. In return, you’ll receive a competitive salary and bonus, alongside regular opportunities for rewards and recognition programs.

What’s in it for you?

Salary: Basic salary €58,000 to €75,000 dependent upon experience plus 10% bonus

Perks: Subsidised public transport or free parking, gym pass, 30 days holiday, pension, and free tea, coffee, soft drinks, and fruit

Work Arrangements: Hybrid working – Monday to Wednesday in the office, with the option to work from home on Thursday and Friday

Location: Easily commutable from Cologne, Bonn, Leverkusen, Düsseldorf, Bergisch Gladbach, Hürth, Troisdorf, Dormagen, Langenfeld, Solingen, Hilden, Bergheim, Kerpen, Hennef, Königswinter, Much

What you’ll need:

• Proficiency in German and English languages are essential for this role, other European languages are advantageous.
• Proven experience in a content marketing role, this should include content creation, strategy development and performance analysis.
• A keen eye for detail with first-class writing, editing and proofreading skills.
• Familiarity with SEO best practices and hands-on experience of optimising content.
• Project management skills, with the ability to manage several projects and deadlines at once.
• You should be driven by data with strong analytical and problem-solving skills and come with experience of using data to drive your decision-making process.
• An understanding of digital marketing trends and emerging technologies.

What you’ll be doing:

• Collaborate with cross-functional teams to develop content that aligns with brand messaging and business goals.
• Create engaging and impactful content, including blog posts, articles, whitepapers, case studies, and social media posts adhering to brand guidelines.
• Develop thought leadership and content themes by conducting research to stay ahead of industry topics to enhance the written and published content.
• Target content to specific audiences in the automotive industry.
• Identify opportunities for repurposing content and scaling the process.
• Manage PR and creative agencies, partners, and journalists.
• Work closely with the digital marketing manager to optimise content for search engines and create strategies to increase organic traffic to our website
• Manage and maintain editorial calendars to ensure timely delivery of content by setting realistic production and publishing deadlines
• Manage localisation of content campaigns primarily in DACH and the UK but also other European countries as required.
• Analyse content performance metrics and use insights to inform future content creation and strategy

Apply now!

If you’re a dynamic, driven content marketing professional looking to thrive in a forward-thinking global organisation that rewards success, apply now for the Content Marketing Manager opportunity!

Send your CV in English to Kayleigh Bradley or call for a confidential chat on +44 7908 893621.

Content Marketing Manager – Ref 4166KB

Glen Callum Associates are international recruiters specializing in supporting the automotive aftermarket.