Cluster Marketing Lead DACH

Overview

Cluster Marketing Lead

at Kyowa Kirin International plc

Hybrid with our Dusseldorf, Germany office

WE PUSH THE BOUNDARIES OF MEDICINE.

LEAPING FORWARD TO MAKE PEOPLE SMILE

At Kyowa Kirin International (KKI), our purpose is to make people smile. This means more than drug discovery and development; it is about embedding care into everything we do to make a difference every day for those that need it most. We’re an inclusive pharmaceutical company that takes time to understand what really matters to our patients, their families, and their healthcare professionals, helping our people to take bold actions that deliver life-changing solutions sooner. Our culture is rooted in our values: Teamwork, Commitment to Life, Innovation, and Integrity. They help us to push boundaries to deliver extraordinary impact and make KKI a brilliant place to work.

Job Purpose:

Responsible for marketing activities in the cluster, leading a team to develop a roadmap, aligning to regional and global strategic direction while also generating locally beneficial initiatives that support customers, patients, and deliver on KKI’s objectives.

Responsibilities

Key Responsibilities:

• Collaborate closely with Regional Franchise teams and brand franchise teams to apply regional and global strategies.
• Oversee a team of marketers, customer excellence managers, and the digital director to develop and operationalise a roadmap that delivers on the strategic intention of global brands in the Rare Disease.
• Support the Cluster General Manager with key operational activities relating to the health of the commercial business of the cluster.
• Partner with the cluster cross-functional team to ensure co-creation, optimisation, and implementation of commercial project plans and strategies.
• Communicate broadly, at a senior level, franchise/cluster current strategy, innovative ideas for future strategy, franchise project status, and potential risks.
• Identify capability needs in the commercial business by working together with colleagues.
• Demonstrate an omni-channel mindset in all cross-functional plans, including acting as an advocate for a digital-first mindset in their teams.
• Oversee execution of brand strategy related key initiatives and lead cross-functional collaboration.
• Lead implementation of KKI’s EMEA growth strategy and ongoing development in the cluster.

Qualifications

Position Requirements:

• Degree in life sciences or marketing.
• Marketing/brand management experience in a pharmaceutical context required.
• Strong and proven project management skills and experience of working in a matrix environment.
• Preferably both big and mid-sized pharmaceutical experience.
• Demonstrated understanding of pricing and market access processes.
• Excellent local language required; good English preferred.
• Demonstrated ability to lead teams, both direct reports and cross-functional.

Kyowa Kirin International is an equal opportunities employer.