Business Development Manager

Business Development Manager - Freiburg, Germany

As the Business Development Manager you will report to the Country Manager - DACH Region and play a pivotal role within the company.

You will be responsible for establishing a business strategy and complete business operation of the region. You will create and manage channel partner networks (dealers), drive the retail sales, demand generation of leads, sales & service network coverage, customer satisfaction through dealership excellence process & working close with dealerships for developing the market for Royal Enfield and make the country & networks to achieve the metric target.

Key responsibilities will include, but not limited to:

• You will develop and execute strategic plans to improve the reach, visibility and profitability of Royal Enfield in your region.
• Build and integrate the brand support in local nuances of subculture in the region.
• You will drive the achievement of overall revenues, volumes and profitability targets defined for the region while focusing on growth across product lines and categories (motorcycles & non-motorcycles).
• You will build and manage the dealership network with a focus on quality of partners and through them delivering customer experience; expand the availability and visibility of the full range of Royal Enfield products to increase brand penetration and reach.
• You will be responsible for enhancing the customer experience across dealerships by following the structure, process and infrastructure standards defined by RE.
• You will constantly lead and engage with business development and aftersales teams to ensure each dealer is delivering the Royal Enfield customer experience.
• You will coordinate with field resources for addressing the needs of the dealers.
• You will assist the dealers in identifying potential areas from a growth and improvement perspective. These opportunities include specific focus on various areas of the dealership including Motorcycles sales, General Merchandise, Parts & Service, Apparels & Genuine Motorcycle accessories and Financial Services.

Experience/ Qualifications:

• You have a Bachelor degree in the field of Business, Marketing or Technical field.
• You have 15-20 years of experience in managing sales functions in the automobile/motorcycle industry and having experience in handling countrywide dealer sales & service networks.
• You have a good understanding of the Motorcycle industry.
• You have complete understanding with dealership operations in the areas like Sales, Service, Parts & Service, Apparels & Genuine Motorcycle accessories, Financial Services and General merchandise.
• You are comfortable to work independently in a dynamic environment.
• You have established credibility by delivering results through consulting and counselling business owners.
• You have experience in developing new market areas through expansion of new dealers and management of existing dealers.
• You have a brilliant track record of leading and developing teams and driving high performance whilst maximising available resources and maintaining high morale.
• You have good networking and PR skills and personal stature to represent Royal Enfield in your region.
• You have strong communication and interpersonal skills.