Brand Marketing Specialist

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About the Role

The Brand team with its “consumer-first” approach is the heart within the Marketing department, ensuring the brand is always portrayed in the right way across all touchpoints.

Are you excited about listening to consumers and staying up to speed on the latest consumer and market trends? Then you might be the right person for us: We are looking for a highly motivated, creative and innovative personality for the position of Brand Marketing Specialist.

Responsibilities

1. In this role, you will be responsible together with the Brand Marketing Manager for the national University & Sampling Program. Your main goal is to grow our user base and strengthen brand love among our target group.
2. You will support the Brand Marketing Manager to recruit, lead and retain a casual workforce of energetic and passionate brand ambassadors, which includes coaching our Student Marketeers out in the field on how to ensure quality consumer and customer interaction.
3. Execution of the Sampling Program: You ensure a premium execution of our sampling program, making sure that the Student Marketeer team truly represents Red Bull, acting as the tangible face of the brand through proper recruitment, coaching and guidance.
4. You train our Student Marketeers to engage with consumers naturally and charmingly, effectively communicating our product propositions, driving product trials on relevant occasions and supporting sales teams through effective sales assistance.
5. Furthermore, you work within the marketing and cross-department teams on special events and programs related to sampling initiatives.
6. Supporting the Brand Marketing Manager in identifying potential partners for innovative and impactful indirect sampling initiatives completes this diverse range of responsibilities.
7. Execution of the University Program: As Brand Marketing Specialist, you drive the execution of the university program from Red Bull and The ORGANICS by Red Bull, raising trial, increasing brand awareness and fostering a positive product and brand perception within the respective universities.
8. You will develop and implement an innovative program of exciting brand activities such as events, hacks, campaigns and sales missions which will maintain Red Bull as a credible and relevant brand for students.
9. By planning, activating and executing student events, you will collaborate and exchange with other departments (nationally and internationally) to gain project experiences and ideas that are relevant for the university environment as well as for the development and implementation of an innovative business plan.

Qualifications

• Bachelor’s or master’s degree in marketing, communication or economics.
• Experience in leading events and marketing activities as well as experience in sampling and/or university marketing is an advantage.
• Strategic and analytical mindset to understand consumer behavior as well as strong sense of responsibility with an ownership-mentality and independent work-style.
• Strong interpersonal and communication skills to work in a team environment as well as an entrepreneurial “can do” attitude and a high standard of integrity with a passion for the brand.
• Fluent in written and spoken German or French and fluency in English; any additional language is a plus.

Looking for the best student job in the world? As a Student Marketeer, your job is to build and execute smart sales & marketing plans to build the Red Bull brand and product consumption within the student community and beyond.

Company Culture

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

• Take real responsibility for yourself and your work.
• Turn your talents into strengths to become excellent at what you do.