Brand Manager - Digital Marketing

The Brand Manager contributes in driving the success of flu and travel vaccines by developing data-driven, multi-channel marketing strategies. You will ensure that healthcare professionals (HCPs) and other stakeholders receive relevant, high-quality content through the most effective touchpoints along their customer journey, enhancing their overall experience.

Main responsibilities include optimizing digital campaigns, using CRM and marketing automation tools, and analyzing performance data to refine engagement strategies. Additionally, you will be a digital and innovation evangelist, driving mindset shifts and execution excellence within the field force. By integrating digital solutions, you will enhance customer experience, strengthen stakeholder relationships, and directly contribute to commercial success. Furthermore, the Brand Manager collaborates with teams to align digital programs with brand goals and enhance digital knowledge across the organization.

Accountabilities :

Brand Strategy & Execution

1. Design and implement marketing programs tailored to market dynamics, competitive landscape, and customer needs
2. Improve customer journey and experience by ensuring seamless interactions across all touchpoints
3. Enhance the Sales Journey by using CRM data for preparation, ensuring customer conversations through iPad, driving consent generation, and extending engagement through approved emails
4. Provide strategic insights by analyzing trends, stakeholder behaviors, and performance data to refine brand positioning
5. Ensure brand consistency across all touchpoints and improve engagement through targeted messaging and content

Cross-Functional Collaboration & Digital Innovation

1. Align brand strategy and execution with Sales, Medical, Operations, Market Access, et al
2. Use CRM, automation, and analytics to improve engagement, experience, and performance
3. Champion digital adoption and new ideas, especially for the field force
4. Strengthen internal digital capabilities and drive continuous improvement

Compliance & Performance Monitoring

1. Track and analyze marketing programs to measure effectiveness, create insights, and improve future strategies
2. Ensure compliance with regulatory requirements (e.g. HWG, AMG, codices, et al) and internal policies while maintaining high-quality standards in all marketing activities

Your Skills and Experience :

1. University degree in Business, Science, IT or a related field
2. At least 3-5 years of experience in brand management or digital marketing within the pharmaceutical or healthcare industry, with a focus on multi-channel strategies; experience in vaccines preferred

CSL Seqirus is committed to attracting and retaining world-class employees who are valued for their contributions to achieving business objectives. Learn more about some of the benefits you can participate in when you join CSL Seqirus.

About CSL Seqirus

CSL Seqirus is part of CSL Limited (ASX : CSL). As one of the largest influenza vaccine providers in the world, CSL Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. Learn more about CSL Seqirus.

We want Seqirus to reflect the world around us

As a global organisation with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL Seqirus.

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