B2B Marketing Manager, Real Estate (d/f/m)

B2B Marketing Manager, Real Estate (d/f/m)

Apply

locations: Berlin

time type: Full time

posted on: Posted 30+ Days Ago

job requisition id: JR008086

Kleinanzeigen is the leading online classifieds market in Germany. An average of more than 50 million ads are available in numerous categories - from children's supplies to electronics to real estate. With more than 36 million users per month, Kleinanzeigen has the widest reach of all online selling platforms in the country. Most of the items traded on Kleinanzeigen are second-hand. In this way, users make an active contribution to sustainability. The Kleinanzeigen market allows companies the opportunity to easily offer their services online. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a leading global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen.

Kleinanzeigen is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.

What you’ll do & Who you are

We are looking for a passionate Marketing Manager B2B (d/f/m) (parental leave cover) for our Real Estate Marketing Team.

About the Role

As Marketing Manager B2B in Real Estate Marketing at Kleinanzeigen, you'll enhance real estate B2B marketing programs from strategy to implementation. You'll manage the budget, ensuring impactful campaigns aligned with our goals. Collaborating cross-functionally, you'll work with team members across marketing, Real Estate business unit, and Kleinanzeigen to strengthen our market position, engage B2B customers, and improve growth. You'll report to the Marketing Lead. This is a hybrid role.

What you'll do

• Create comprehensive marketing plans tailored to the needs of our real estate B2B customers, aligned with our goals.
• Manage end-to-end B2B marketing campaigns, ensuring delivery and high-quality execution across multiple channels together with company partners and external agency partners.
• Improve the B2B performance marketing approach to grow lead generation and accelerate growth.
• Develop targeted strategies to attract and retain B2B customers, enhancing their journey and experience.
• Take ownership of the B2B marketing budget, ensuring efficient allocation to maximize value.
• Work with team members from the marketing team and the Real Estate team, especially with Sales Marketing, Sales, Business Development and Product & Tech, to ensure seamless integration of B2B programs.
• Track, evaluate, and report on the effectiveness of B2B marketing activities to inform future decisions.
• Build partnerships with other teams and external partners.
• Be an advocate for our brand, strengthening our position as an important player in the real estate market through impactful B2B marketing.

What you'll bring:

• 5+ years of proven experience in real estate, e-commerce or online marketplaces, with a track record in B2B marketing.
• Solid knowledge of both online and offline marketing, including media planning, media buying, performance marketing, and brand marketing metrics.
• Ability to develop and scale performance marketing strategies for lead generation and growth.
• Experience collaborating with creative agencies and building impactful campaigns with a sense for standout communication.
• Familiarity with agile organizations and expertise in managing cross-functional projects and stakeholders.
• Unpretentious, with a 'can-do' mentality, collaborative, and able to navigate complex projects.
• Relevant qualifications (degree not mandatory).
• Fluent in German and English.

Benefits

Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:

• An attractive base salary.
• Work from Anywhere: Enjoy up to 20 days a year of working from anywhere! Just make sure you have an internet connection!
• A 24/7 Employee Assistance Program for you and your family, because we care.
• Win together, lose together is one of our key behaviors. At Adevinta, you will find a collaborative environment with an opportunity to explore your potential and grow.

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters!

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.