Digital Specialist

En Beiersdorf queremos ayudar a las personas a sentirse bien con su piel y nuestro compromiso va mucho más allá del cuidado de la piel. Durante 140 años, gracias a la continua investigación, hemos desarrollado productos innovadores para el cuidado de la piel para nuestras marcas globalmente reconocidas como NIVEA, Eucerin, Hansaplast, Curitas y Lipcare. Vivimos y trabajamos en nuestro día a día de acuerdo con nuestro propósito, CUIDAR MÁS ALLÁ DE LA PIEL, y nos preocupamos de nuestros consumidores, nuestros colaboradores, el medio ambiente y la sociedad. Detrás de cada marca, cada producto y cada logro están nuestros más de 20.000 colaboradores. Es por ellos que vivimos una cultura inclusiva de respeto y confianza que está fuertemente alineada con nuestros valores: CUIDADO, CORAJE, SIMPLICIDAD y CONFIANZA. En Beiersdorf promovemos la Diversidad e Inclusión y nuestro objetivo es ofrecer igualdad de oportunidades a todos los candidatos, independientemente de su género, identidad sexual, nacionalidad, etnia, religión o ideología, discapacidad o edad.

En Chile logramos estar en el ranking de GPTW y GPTW para Mujeres como parte de nuestro compromiso por ofrecer a nuestros colaboradores la mejor experiencia laboral y de desarrollo. Además, estamos certificados por Pride Connection y Human Right Campaign con la máxima puntuación, como una empresa que promueve el talento diverso.

Responsabilidades

Precision marketing is about using data analytics, consumer insights, and technology to target marketing efforts more accurately. As Digital Specialist, your job will be to orchestrate precision marketing activities from ideation to execution, define and monitor measurement approach, check for implementation of digital media best practices, and support transversal enablers for PM transformation acting as a change agent in the organization. Thereby you will need to engage closely with global and regional digital teams, category directors and key external partners (creative and media agencies).

Orchestrate Precision Marketing Activities

1. Lead ideation sessions to ensure that campaign designs are addressing main business challenges and strategical questions.
2. Ensure that agencies are following brand safety guidelines, digital execution best practices.
3. Lead in-flight optimization meetings playing an active role on KPI monitoring and recommending fixes/adaptations.
4. Engage and coach category teams and external agencies on PM principles and ensure framework compliance for digital campaigns.

Define and monitor measurement approach

1. Define measurement approach and make sure that data sources for campaign success monitoring are addressing categories business challenges and strategical questions.
2. Ensures processes and governance are in place to monitor campaign performance and alerts marketing and media when necessary (weekly meetings, steering committees, stand-ups, etc.)
3. Ensure proper media KPI framework implementation on every stage of consumer journey.

Check for implementation of digital media best practices

1. Coordinate campaigns quality assurance process with main stakeholders ensuring that structure is following the planned design.
2. Ensure brand safety and digital golden rules implementation.

Support transversal enablers for PM transformation

1. Engage and upskill main stakeholders (agencies, category leads, etc) on PM principles. Identifying main knowledge gaps and building a training program based on it.
2. Make sure PM enablers are in place and streamlined in the organization, and act whenever there’s a gap, alerting global and regional teams.
3. Responsible for compiling campaign’s final results and sharing learnings with broader community (global and regional).

Perfil

2-3y Experience on digital marketing positions, records of accomplishment in digital performance and leading performance marketing campaigns (Brand Manager level). Desirable: Brand / category marketing and project management background. Ability to effectively translate marketing objectives into digital execution. Comprehensive knowledge on digital campaigns execution and planning. Knowledge of advertising tech: GMP, DSP, DMP, etc. Fluent English. Excellent interpersonal skills and communication skills, agile ways of working, results oriented, ability to adapt in a complex and fast changing environment.