Job Description
Marketing Manager – Louzan Group
Responsibilities
- Marketing Strategy & Planning
- Develop and implement integrated marketing plans aligned with Louzan Group’s overall business objectives.
- Conduct market research and competitor analysis to identify trends and growth opportunities.
- Manage the annual marketing calendar, including campaigns, product launches, and promotional activities.
- Brand Management
- Ensure consistent brand messaging and visual identity across all channels.
- Manage the brand positioning of Louzan and its sub-brands in the market.
- Collaborate with designers and external agencies to create compelling brand content.
- Digital Marketing
- Oversee the company’s digital presence, including website, SEO, social media, email marketing, and paid advertising.
- Analyse digital performance and optimize campaigns based on KPIs (traffic, engagement, conversions).
- Coordinate influencer marketing, content creation, and community management.
- Campaign Management
- Plan and execute 360° marketing campaigns for product launches, sales events, and seasonal promotions.
- Monitor the effectiveness of marketing initiatives and report on campaign performance.
- Retail & Visual Support
- Work closely with the retail operations team to support in-store promotions and events.
- Ensure consistency in in-store branding, visual merchandising, and marketing collateral.
- Events & PR
- Plan and manage corporate events, exhibitions, product launches, and collaborations.
- Build and maintain relationships with media outlets, influencers, and PR agencies to enhance brand visibility.
- Budget & Team Management
- Manage the marketing budget efficiently and ensure ROI on all campaigns.
- Lead and mentor the marketing team to deliver high-quality outputs and meet deadlines.
Qualifications & Experience
- Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).
- 5 years of experience in marketing, preferably within luxury retail, fashion, perfume, leather goods & Hospitality industry.
- Proven track record in managing successful marketing campaigns and brand development.
- Strong understanding of digital marketing tools, analytics platforms, and CRM systems.
Skills
- Strategic thinking with a creative mindset.
- Excellent communication and presentation skills.
- Strong project management and organizational skills.
- Proficient in marketing platforms (Google Ads, Meta Business Suite, Mailchimp, etc.).
- Ability to work under pressure and manage multiple projects simultaneously.