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Marketing Manager (Property Development)
Job summary
A leading property development firm in Dubai is seeking an experienced Marketing Manager to lead the planning and execution of innovative marketing strategies for various real estate projects. The ideal candidate will have at least 10 years of marketing experience, including 5 years within the real estate sector. Key responsibilities include overseeing branding, conducting market research, and managing relationships with media and PR firms. This role offers an opportunity to make a significant impact in a dynamic environment.
Qualifications
- 10 years of marketing experience including 5 years in real estate or property development.
- Proven success launching residential, commercial or mixed-use projects.
- Proficiency in marketing tools and digital channels.
Responsibilities
- Develop and implement comprehensive marketing strategies.
- Oversee branding and positioning of new developments.
- Lead marketing campaigns across various media.
Skills
Education
Tools
We are seeking an experienced Marketing Manager with a strong background in property development to lead the planning and execution of marketing strategies across residential commercial and mixed‑use projects. The ideal candidate will have hands‑on experience in branding, project launches, market research, digital campaigns and stakeholder engagement within the real estate or property sector.
- Develop and implement comprehensive marketing strategies for property developments from pre‑launch through post‑handover stages.
- Oversee branding and positioning of new developments in coordination with consultants, architects and internal teams.
- Lead marketing campaigns across digital, print, outdoor media and event activations ensuring alignment with sales objectives.
- Conduct market research, competitive analysis and customer profiling to guide project pricing and targeting strategies.
- Collaborate with the sales team to ensure marketing efforts generate high‑quality leads and conversions.
- Manage development of all marketing collateral: brochures, floor plans, 3D renders and project videos.
- Coordinate sales center designs, mock‑up units and on‑site marketing experiences.
- Oversee digital presence (website, social media, SEO/SEM, CRM integration).
- Manage relationships with agencies, media, branding consultants and PR firms.
- Track KPIs, campaign performance, and ROI; adjust strategies accordingly.
- Plan and execute events: project launches, exhibitions, roadshows, investor presentations.
- Ensure all marketing activities comply with regulations and align with brand guidelines.
- Bachelor’s degree in Marketing, Business or a related field (Master’s preferred).
- 10 years of marketing experience including 5 years in real estate or property development.
- Proven success launching residential, commercial or mixed‑use projects.
- Proficiency in marketing tools, analytics, CRM platforms and digital channels.
- Strong communication, leadership and stakeholder management skills.
- Creative with attention to visual identity and brand standards.
- Familiar with real estate trends, customer expectations and project life cycles.
- GCC or MENA property market experience.
- Exposure to luxury or high‑rise developments.
- Coordination with master developers and authorities (e.g. RERA, DLD).
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.