Writer

The writer will be responsible for the production of editorial and PR content within Ogilvy Public Relations South Africa. He/She needs to be innovative and live up to the challenges of a demanding yet rewarding media relations portfolio.

Main Job Tasks and Responsibilities

• Working closely with the Editorial Director, Business Unit Direction and client service teams he/she will be required to develop and identify media opportunities, story angles, editorial content, PR media releases, features, opinion articles and surveys/advertorials as well as internal and external communications for clients;
• In-depth knowledge of the media landscape with the ability to specify the role of each medium (media) – why it has been chosen and what it will do for any campaign;
• Setting overall communication objectives, by medium i.e. reach and frequency targets;
• Assist in developing content strategies that gives the direction in terms of content and timings;
• Develop and implement a media interaction programmes for clients;
• Where necessary, work with the MD to develop media strategies;
• Constantly up-to-date with the news
• Develop and maintain strong media relationships with media outlets

Skills Required

• Develop media opportunities for clients;
• Ability to work up usable news angles appropriate to client objectives and media audiences
• Excellent editorial and creative writing skills
• Sound skills in Microsoft Office Suite;
• Good analysis and interpretation skills;
• Ability to work with speed under pressure – accurately;
• Responsible and reliable

Knowledge required

• Knowledge and understanding of Consumer client’s business
• Productive, (must be a self starter, be able to work alone)
• Interrogation of target markets and understanding the consumer
• Fully proficient on local media trends and international trends