TV Media Research Analyst

Media Analyst for Global Entertainment Co
Location: Sandton
Offering: R600,000 to R750,000 Cost to Company Per Annum (neg.)

Prerequisites: TV Media Knowledge

Based in Sandton, a Fortune 500 global entertainment company is seeking an experienced TV Media Analyst to join their team. This role is ideal for a dynamic professional with a proven track record in TV media research and a strong interest in both Linear TV and Streaming. Be a game-changer by providing insights and analyses that drive strategy and outcomes with a Return on Investment approach. Prepare complex ratings research reports and analyse audience trends to identify areas of growth and competitive advantage.

Job Scope:
Gain knowledge and experience by analysing diverse target markets across multiple kids, entertainment and factual TV channels plus the Streaming business.
Gain commercial insight by supporting different commercial teams: Programming, Marketing, Ad Sales and External Clients.

Key Responsibilities:
This TV media analyst will perform a wide array of analyses and functions, including:

1. Prepare complex TV ratings research reports and identify TV audience trends and gaps – present findings in a user-friendly fashion using Excel, PowerPoint, Power BI.
2. Develop Programming and Counter-Programming strategies.
3. Co-ordinate optimisation of break’s line up strategy.
4. Regularly conduct research and/or do special projects to support internal teams.
5. TV Campaign analysis and margin management.
6. Conceptualise and produce media strategies and solutions.
7. Manage clients and build relationships.

Qualifications:
Minimum three years in a media research analyst role (or similar).
Ideally a degree or diploma in media and/or business.
Deep knowledge of the South African TV market, audiences and ratings analysis techniques for both TV and Streaming.
Advanced Excel, Power BI, Tech Edge, Telmar, Arianna.
Very strong quantitative, analytical and data mining skills.

You may have held roles similar to these now or in the past:
Media Analyst, Media Consultant, Media Planner, Media Programmer, Media Manager, Media Researcher, Media Relationship Manager, Account Director, Audience Analyst, Broadcast Analyst, Digital Media Analyst, Content Strategist, Market Research Analyst, Advertising Account Manager.

Good luck!
The Embark Recruitment team