TTL Media Strategist

Who we are:

We are the human experience company. We create experiences people love and actions brands need.

When we combine our deep understanding of people with our unmatched expertise in media, magic happens: experiences get invited in, not filtered out.

Data guides us to opportunity, uncovering what people want and how to reach them. Technology makes personalisation and relevance possible. Creativity makes it magic.

A Hybrid Media Strategist / TTL Media Strategist / Integrated Media Strategist at Starcom is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business.

This role demands confidence, presence and the skills to make a meaningful impact. Starcom Integrated Media Strategists are expected to direct, inspire and add value at every turn.

A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.

In addition, this role requires a high level of accountability and responsibility over the large offline and online media investments we are entrusted to manage. Some working outside the standard working hours may be necessary.

The Job Purpose:

• To be accountable for the successful delivery of media strategies, touchpoint recommendations, media opportunity evaluations and reports across online and offline channels.
• To deliver ongoing incremental media improvements, based on post campaign analyses, MMM’s and audit results.
• To deeply understand the market, audiences and segments that will unlock market growth and opportunity on your portfolio.
• To demonstrate real passion, care and vision for the brands in your portfolio.
• To unearth and deliver the best media owner relationships, partnerships and JBP’s that deliver business outcomes and creative media opportunities.
• To produce award-winning entries and case studies.
• Together with the team, successfully meet the client’s contracted KPI’s and the commercial targets.
• Refine and ensure the smooth running of digital operations across the account.
• Ensure budgets are properly managed and maximized to deliver the greatest return on investment for clients.
• Work with the Account Manager to ensure alignment of the portfolio with the rest of the Mondelez account.

Collaboratively work with the Digital Lead, planning team and Account Manager to deliver best-in-class post campaign analyses, case studies and award entries that demonstrate real impact and results for Mondelez.

• Resolve digital media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners and clients.
• To grow the strategic reputation of the agency by delivering world-class strategic excellence.

Experience:

• At least 6 years of media strategy experience.

What you can expect in an average week:

Meetings

• Media briefings
• Client presentations
• Internal status meetings
• Client status meetings

Strategies

Produce and present media strategies.

Drive implementation of the strategies with planners

• Work collaboratively with our Starcom team, Publicis Media Digital Team, and creative agency partners.
• Ensure overarching portfolio flow plans are maintained and fed into the planners.
• Work with the Research & insights team to pull and graph required data, source research and case study documents.
• Ensure that your time sheets are maintained and timeously updated.