Sales and Marketing / Business Management undergraduate degree
At least 3 - 5 years experience in Sales Management in a sales-driven environment of a medium-sized company
Duties:
Develop, manage and implement the sales and schools' marketing strategy.
Look for areas where current product offerings can be improved and effect these.
Ensure that the sales products are current and relevant to keep up-to-date with sales and industry trends.
Propose new streams of revenue for the growth and development of the business.
In conjunction with the brand marketing manager, propose changes/improvements to the marketing plan to ensure the financial targets are met.
Ensure that the Campuses meet all their requirements of the sales and schools marketing plan and strategy.
Implement an aggressive schools marketing plan at all the campuses.
Coordinate and attend any other sales events (Expos, Festivals, Demo Days, etc.) to generate leads for the campus.
Report on branch schools marketing and sales activities to the MD.
Travel to branches and attend schools marketing functions.
Manage the sales of the company to exceed financial targets.
Plan the budget to account for capacity.
Create and improve tracking systems per season.
Weekly or bi-weekly stats communication.
Report concerns and take action on issues not working.
Take necessary action to ensure that targets are met.
Manage follow-ups made by sales staff per week.
Manage enquiry vs conversion per week.
Motivate sales team to perform at their best.
Assist campus principal to manage sales team to achieve their target.
Manage the digital sales enquiries.
Plan and agree financial budgets with the MD.
Supply all sales staff with the necessary sales tools e.g., fact sheets, registration forms, presentations, etc.
Communicate to salespeople with fees and discount offers throughout the sales season.
Arrange annual sales training to keep salespeople up to date.
Travel to campuses for sales checks and training.
Reporting and analysis of sales and enquiries on a weekly and monthly basis.
Supply campuses with available capacity and budgets to achieve targets.
Report weekly on the enquiry and sales performance.
Send out and report on sales via the agreed spreadsheet layout.
Report monthly to MD on the sales performance and highlight any concern areas and the necessary action plans.
Develop and implement appropriate policies, procedures, and systems in the department to ensure best practice processes of the department and to reduce the risk of business loss.
Ensure that the following operational systems and corresponding policies and procedures are developed and adhered to by all staff to ensure the effective functioning of the department:
Sales process
Enquiry capturing process
Schools marketing process
External Research and Survey Process
Sales induction manual
Ensure policies and procedures are regularly reviewed and amended to ensure these systems remain relevant and appropriate to meet the needs of the business.
Qualification Requirements:
Sales and Marketing Degree
Experience Requirements:
5 years experience within a target-driven sales environment.
At least 5 years experience in Sales Management in a sales-driven environment of a medium-sized company.
At least 5 years experience in a senior Sales & Marketing Management role.