Staff Regional Product Marketing Manager

Staff Regional Product Marketing Manager

Locations: South Africa - Remote, India - Bengaluru - Embassy One Complex

Time Type: Full time

Posted on: Posted 16 Days Ago

Job Requisition ID: 38396-JOB

Basic Function and Scope of the Position:

The Regional Product Marketing Manager is a key position within the Asia, Middle East and African (AMEA) Regional Marketing organization. This role is responsible for driving adoption and usage of Illumina’s Low Throughput (LT) sequencing platforms and related consumables across the region, which includes commercialization and go-to-market strategies for this product portfolio across all segments.

The Regional Product Marketing Manager, AMEA will work closely with their marketing and commercial colleagues to ensure proper positioning of LT sequencing portfolio solutions, alignment of focus areas, and support of the region’s commercial goals. This person will also ensure that the activities executed in AMEA are in line with and contribute to the overall targets of Illumina’s global marketing organization.

The individual will be responsible for the development of product marketing strategies, both short and medium-term, including planning and executing of regional strategies for new product introductions. A key element of the role will be collecting, evaluating, reacting to, and communicating field information, communicating customer feedback to influence Illumina’s product development strategy and roadmap as well as commercial goals and objectives. This role will work closely with regional and global segment and product marketing and other functions across the organization to ensure all have appropriate visibility into upcoming launches, corporate priorities, and assure alignment with global strategies.

Tasks and Responsibilities:

• Formulate the overall regional marketing strategy for low-throughput sequencing systems and reagents to support Illumina’s commercial goals across AMEA.
• Accountable for the success of the LT sequencing product portfolio in the region and attainment of specific revenue targets associated with that portfolio of products.
• Develop a strategic plan for the region that aligns to our global low-throughput platform strategy.
• Assess market potential and align company initiatives with Illumina’s strategic position.
• Partner with commercial teams and the broader marketing team to execute marketing programs, events, and campaigns related to low-throughput sequencing products.
• Solicit and integrate the voice of the customer (VOC) into Illumina’s product development team.
• Work with all internal parties and stakeholders to monitor instrument pipeline and throughput of sequencing portfolio.
• Stay current and report on competitor activities and market dynamics.
• Responsible for collection, measurement evaluation, and communication of information relating to the effectiveness of relevant marketing activities carried out across the region.
• Participates as a key member of the global platforms team and represents the voice of AMEA region back to the global PM team.

Listed responsibilities are an essential, but not exhaustive list, of the usual duties associated with the position. Changes to individual responsibilities may occur due to business needs.

Preferred Experience & Skills

• BS/BA in biology or related field is required; PhD in genomics or related preferred, MBA or equivalent a plus.
• 2+ years experience in product marketing in Genomics or related field.
• Proven track record of working constructively with sales.
• Previous experience working with cross-functional teams.
• Understanding of genomics technologies broadly, and deep understanding of NGS specifically.
• Experience in and familiarity with the NGS market.
• Previous experience in customer-facing role (sales, support, etc.) is preferred.
• Excellent written and presentation skills.
• Expert understanding of regional needs, challenges, and opportunities.
• Ability to articulate complex information to clients.
• Deep connection with regional and international KOLs.
• Travel requirement: <50%

Illumina believes that everyone has the ability to make an impact, and we are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information.