Sr Data Scientist: Digital Growth

About Sanlam & SFT

Sanlam is a leading financial services group, recognized for our innovative approach towards providing comprehensive insurance, investment, health, and credit solutions to millions of clients across Africa. Sanlam Fintech is a newly established digital-first business within the Sanlam Group on a mission to democratize financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. And we’re hiring top talent from around the world to make it happen.

About the role

As a data scientist, your work is a canvas for change, painted with the data you explore and the insights you uncover. You're not just joining a team; you're embarking on a mission to reshape the financial landscape for all Africans, making tomorrow not just different, but better. Turning data into pathways, obstacles into stepping stones, and potential into reality. Together, we can build lasting financial confidence across Africa, one insight at a time.

This is a data science role focusing on acquiring as many quality clients as possible through digital marketing, in the most cost-efficient way possible.

What you'll achieve in the first 12 months?

• We have all the data we need to understand, measure and influence client acquisition: Work across the end-to-end client acquisition journey, from off-platform to product conversion, to ensure data is created and consumed in a way that enables you to bring them together to fuel your insights and modelling. Ensure data quality and interoperability is owned at source by working with engineers, architects, and marketers across the ecosystem. Success will be measured by the completeness and quality of data, facilitating a comprehensive view of the client acquisition journey.
• We can reliably and predictably attract the targeted segments of the market onto our platform: Collaborate with campaign managers to iterate on marketing campaigns, refine our segments and establish the most cost-effective way to bring prospective clients to our website to evaluate our products. Produce insights, run experiments, and develop predictive models to optimise channel-specific campaign performance and cross-channel spend.
• Prospective clients have all the relevant information and advice they need to understand their needs and build confidence in our products: Work closely with UX designers and user researchers to create the best landing and evaluation journey experience for prospective clients, optimising content and journeys that are best suited for each segment.
• Once a client decides, the rest of the product onboarding process is so transparent and frictionless, there’s almost no drop off: Work with product houses to identify points in the product application and onboarding journey that cause drop off. Work with user researchers to optimise for maintaining transparency and confidence, while addressing any accessibility needs.
• As a team, we always know how well we’re performing and (roughly) why: Create datasets, metric frameworks and visualisations that together provide information-rich stories about our activities and their performance.

How you'll think

• You’re high agency: Looking for ways to do, instead of reasons not to.
• Where some see impossible, you see a way: Turning obstacles into opportunity, chance into change.
• You love creating more with less: Knowing that the biggest impact is born of the smallest acts.
• You seek out and value different perspectives: Believing that when we change how we look at things, how things look for us also changes.

What you'll enjoy

• Being in a high ownership, high ambiguity, high autonomy environment where the impact of your work matters.
• Learn from the best. Get guidance from some of the most seasoned professionals around.
• Diving into projects that touch the lives of millions. Making a real difference in how people manage their money and plan their lives.
• Working with modern technologies, from Snowflake to SageMaker and AI-as-a-service AWS.

Qualification and Experience

Degree or Diploma with 4 to 6 years related experience.

Build a successful career with us

We’re all about building strong, lasting relationships with our employees. We know that you have hopes for your future – your career, your personal development and of achieving great things.

Turnaround time

The shortlisting process will only start once the application due date has been reached. The time taken to complete this process will depend on how far you progress and the availability of managers.

Our commitment to transformation

The Sanlam Group is committed to achieving transformation and embraces diversity.