Social Media Marketing Specialist

We are seeking a dynamic and creative Social Media Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our online presence and drive engagement across various platforms. This role requires a deep understanding of social media trends, excellent communication skills, and the ability to analyze campaign performance.

Key Responsibilities

• Develop and Implement Strategies: Create and manage social media marketing strategies to increase brand awareness, engagement, and sales.
• Content Creation: Generate engaging content (text, images, videos) tailored for different social media platforms.
• Campaign Management: Oversee the execution of social media campaigns, ensuring alignment with overall marketing objectives.
• Performance Analysis: Monitor and analyze key performance indicators (KPIs) to evaluate the success of campaigns and adjust strategies as needed.
• Community Engagement: Foster relationships with followers by responding to comments and messages promptly.
• Collaboration: Work closely with other departments (e.g., Marketing, Sales) to ensure cohesive branding and messaging.
• Trend Monitoring: Stay updated on the latest social media trends and best practices to keep our strategies relevant.

• 2-5 years of experience in social media marketing or digital marketing.
• Proficiency in major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Strong analytical skills with experience using social media analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills.
• Ability to multitask and manage multiple projects simultaneously.

• Social Media Marketing
• Social Media Management
• Campaign Management
• SEO
• Media Advertising
• Digital Marketing

• 2 to 5 years

• Certificate