Social Media Manager – Luxury Fashion Rebranding Expert

Job Title: Social Media Manager – Luxury Fashion Rebranding Expert

Salary: R35,000 per month
Location: South Africa (Remote, UK Hours)

About the Role:
We’re looking for a highly skilled Social Media Manager with a deep-rooted passion for fashion to lead an exciting rebranding of our luxury women's designer clothing brand. In this role, you’ll take charge of crafting and executing our social media strategy, delivering a fresh and captivating brand experience across all platforms. With a strong focus on Instagram and website content, you’ll shape a cohesive brand identity that resonates with our audience, driving engagement and loyalty.

Key Responsibilities:

• Lead the rebranding strategy across social media, focusing on a consistent, aspirational aesthetic
• Curate and create original, high-quality content for Instagram and our website
• Plan and implement campaigns that boost engagement and elevate our brand’s presence
• Use data-driven insights to refine social media strategies and optimize content performance
• Oversee and maintain the brand's visual and voice consistency in collaboration with our design and marketing teams
• Monitor and analyze social media metrics to continuously enhance brand visibility and drive results

What We’re Looking For:

• Bachelor’s degree in Marketing or a related field
• 3–5 years of social media and marketing experience, preferably within the fashion industry
• Proven success in social media rebranding with a strong portfolio
• Expertise in Instagram content creation and web design
• A creative eye for visual storytelling and an in-depth understanding of luxury fashion branding

Benefits:

• Flexible, fully remote position with the chance to make a significant impact on our brand’s digital identity
• Collaborative work culture with a supportive, visionary team