Social Media Manager

A leading Healthcare business is looking for a Social Media Manager who will be responsible for planning, implementing, managing and monitoring the company's Social Media strategy in order to increase brand awareness, improve marketing efforts and increase sales.

SKILLS / PHYSICAL COMPETENCIES

• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Instagram, Twitter and other social media best practices
• Comprehensive insight into social media monitoring resources and metrics
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Great leadership skills
• Critical thinker and problem-solving skills
• Team player
• Great interpersonal, presentation and communication skills

Key Performance Areas (Core, essential responsibilities –outputs of the position)

• Develop, implement and manage our social media strategy
• Manage and oversee social media content in conjunction with Content Managers and the Marketing team - to ensure content is aligned with strategy and content drives engagement and increased sales through our social media audience.
• Measure the success of every social media campaign
• Stay up to date with latest social media best practices and technologies
• Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Develop influencer and brand advocacy network
• Provide constructive feedback in order to align and pivot content / strategies to changing market forces
• Maximise ROI of social media campaigns
• Aligning and pivoting social media campaigns in line with social media algorithm changes
• Social media competitor analysis : Activity, spend, ROI
• Social media trends analysis and recommendations
• Kaizen reporting based on campaign analysis