Social Media Manager

Role Overview

The Social Media Manager will be responsible for establishing the brand tonality and voice, writing and creating content, bettering brand sentiment using ORM tools and innovative campaigns, monitoring community engagement, and leading overall brand strategic goals. The Social Media Manager’s life mission will be to achieve results, meet deadlines, and hit targets out of the ballpark whilst leading broader agency teams with regard to work output.

The role requires a strategic and well-planned approach to content, as this is a key determining factor in our client’s success on social media.

It is essential to ensure a continuous, innovative approach is taken to managing our client’s social media platforms; the social media landscape is a dynamic one, and we need to adapt at all times and make the most of the trends as they prevail.

Competencies

1. Need to be visionary, strategic, analytical, and forward-thinking
2. Excellent verbal and written communication skills
3. A love for identifying opportunities for brands and clients
4. Strong analytical skills are a must – the candidate needs to be able to analyze different streams of data in order to derive noteworthy business-level insights
5. High attention to detail
6. Ability to work under pressure and meet deadlines
7. Ability to drive, motivate, and adapt to change
8. Great interpersonal and presentation skills
9. Strong ability to organize, prioritize, and schedule work assignments
10. Working in a team, but be equally comfortable working alone
11. Patient, calm, and curious
12. Ability to draw inspiration from others
13. Must be committed to continuous learning and development

Duties

1. Develop, implement, and manage social media strategies that will help our clients achieve their goals, and build long-term, profitable relationships
2. Developing content marketing plans and editorial calendars and ensuring delivery of these within the deadline
3. Responsible for the design, build, and management of social media content, delivering amazing work, within deadlines
4. Check brand synergy and the implementation of brand strategy in all social media platforms and project executions
5. Maintain strict guidelines and standards in social media processes, disciplines, and documentation
6. Manage a variety of projects simultaneously while ensuring the team is managing their assigned projects/deadlines
7. The communications published on the social media platforms should also provide support to the brand’s overall marketing plan and business objectives/KPIs (where defined)
8. Identify content promotion, i.e. paid media opportunities to assist client achieve their objectives
9. Regular report-back to the client is critical in enabling the client/agency relationship to prosper
10. Capture data required to inform the monthly social media reports, as well as manage reporting commitments from the Community Managers
11. Work with account managers to identify opportunities and sell ideas within accounts
12. Collaborate with the Creative’s to deliver beautiful platforms with amazing content
13. Work closely with other departments to enhance knowledge gain and experience in cross-departmental collaboration
14. Participate in workshops, social and corporate events
15. Actively assists and guides community managers
16. Assisting various teams during new business pitches
17. Keeping abreast with the latest developments in social media marketing
18. Ensure briefs are met within the specified deadline
19. Contribute by effecting innovation that builds a positive agency culture and work environment through knowledge sharing, mentorship, and guidance.

Qualifications & Experience

1. Matric
2. Diploma / Degree in a related field
3. 3 - 5 or more years of experience in community management
4. Extensive experience in the social media landscape as a whole, with intricate knowledge of social media platforms such as Facebook, Twitter, YouTube, Pinterest, Instagram, LinkedIn, Tik Tok and other social media best practices
5. Experience in social media content strategy development and implementation
6. Strong understanding of social media, data research, and digital analytics – generating insights that lead to actionable business suggestions.
7. Strong understanding and hands-on experience with broader digital analytics tools, such as Google AdWords, Google Analytics, social paid performance reporting, SEO tools (such as Moz), and owned social reporting tools (such as SocialBakers, Fanpage Karma, Power BI).
8. Strong understanding of free and paid-for social media listening tools, especially client and/or agency-appointed Online Reputation Management service providers (such as Meltwater, Pulsar, Radian 6, BrandsEye, and the like)
9. Existing relationships with online influencers would be advantageous