Social Media Executive - South Africa

Social Media Executive

South Africa - Remote

SportyBet is seeking a passionate and skilled Social Media Executive to join our growing media team. This role is perfect for someone who is enthusiastic about football, knowledgeable in sports betting, and experienced in managing and expanding social media communities across different platforms.

As our Social Media Executive, you will be responsible for executing and refining our social media strategy to boost our brand's visibility, engage our audience, and enhance customer acquisition and retention. You will focus heavily on building and nurturing our communities on Telegram, WhatsApp, Instagram, Twitter, and Facebook, alongside exploring other potential digital platforms.

Responsibilities

Develop and execute robust social media strategies tailored to each platform, ensuring alignment with our overall media and marketing goals and SportyBet's brand guidelines

Take charge of our social media channels, creating dynamic and engaging communities centered around football and betting

Create and curate high-quality, engaging content across all channels, with a strong focus on football-related topics to attract and retain our target audience

Manage social media advertising campaigns, optimising for performance and ROI

Monitor trends in social media tools, applications, channels, design, and strategy within the sports betting and football industry

Build relationships with influencers, sports personalities, and local football communities to boost brand visibility and engagement

Requirements

Fluent in English, with excellent communication skills

Proven track record in managing social media for brands in the sports or betting industry

Creative and innovative in developing social media campaigns that appeal to football fans

Exceptional organisational skills, capable of multitasking in a fast-paced environment

Strong analytical skills, able to derive insights from data to inform strategies

Self-driven, proactive, and comfortable working independently

Knowledge of the sports betting and online gaming industry is a significant plus