Social Media Consultant - DURBANVILLE

Our client is a leading Sales and Marketing company specialising in the hospitality sector. They are looking for an experienced Social Media Coordinator to join their expanding team.

The Social Media Coordinator is responsible for the content creation and implementation of the social media and digital marketing strategies.

These strategies will be geared towards increasing brand awareness, improving customer engagement, and driving website traffic and bed night sales. The ideal candidate will have a passion for social media and digital marketing, as well as a strong understanding of the latest trends and best practices in the industry, with a special focus on these within the context of the hospitality industry.

The individual will also work closely with the Marketing team to ensure continuity throughout the portfolio.

Main Responsibilities

• Develop and execute comprehensive social media and digital marketing plans and campaigns that align with the client's overall marketing strategy and business goals.
• Work closely with the Director of Client Service to ensure each campaign includes clear objectives, target audiences, and a detailed timeline for execution.
• Create, curate, and manage engaging and relevant content for the client's social media channels, including but not limited to Facebook, Instagram, LinkedIn, and other platforms as needed.
• Understand what content resonates with different target audiences and create engaging and relevant content that drives engagement and revenue.
• Monitor and analyze social media and digital marketing metrics to assess the performance of campaigns and make data-driven recommendations for improvement.
• Collaborate with internal teams, such as sales, OTA, and reservations, to create cross-functional campaigns that drive business results.
• Manage the client's digital advertising campaigns, including display advertising, search engine marketing, and social media advertising.
• Stay up-to-date with the latest social media and digital marketing trends and technologies, and incorporate these into the company's strategy as appropriate.
• Launch optimized online adverts through Google AdWords, Facebook, etc., to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization, etc.).
• Prepare online newsletters and promotional emails and organize their distribution through various channels.

Research and Administrative Tasks

• Research audience preferences and discover current trends.
• Create engaging text, image, and video content.
• Measure web traffic and monitor SEO.
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
• Report on online reviews and feedback from customers and fans.
• Suggest new ways to attract prospective customers, like promotions and competitions.
• Compile monthly reports and provide insights on community engagement and growth.
• Manage paid marketing channels (planning, budget management, implementation, and reporting).

General

• Be available to travel to new and existing clients.
• Ensure all Client Folders are up-to-date and in line with the Proactive Standard.
• Keep ahead of industry developments and apply best practices to areas of improvement.
• Evaluate Proactive standards and make constructive adjustments to ensure we are industry-leading.
• Maintain an orderly workflow according to priorities.
• Discuss any possible leads and opportunities which could develop into future business for both the properties and Proactive.
• Liaise with suppliers and build strong relationships with key partners such as Booking.com, Expedia, NightsBridge, and so forth.
• Identify and report any potential risk factors that may impact revenue to PHS or the Client.
• Maintain and update client work boards on Monday.com.

Please note that you need your own transport, have a valid passport, and be able to travel. You must live within a max 20km radius of the office in Durbanville. To be considered for this role, you must have the right to work in SA.