SEO Specialist

Objectives of the Role:
This role is responsible for delivering SEO technical audits, competitor analysis, keyword research, guiding content strategies (in the context of SEO), and developing link building strategies across our client base.

Key Areas of Responsibility and Accountability:

1. Strategic Skills
   • Work with Account Directors to provide consultancy to clients on all aspects of SEO.
   • Ensure that projects are delivered to agreed deadlines and client business requirements.
   • Contribute to pitch materials and attend new business meetings where relevant.
   • Work with internal product development committees to develop best-in-breed digital offerings.
   • Understand the broader digital media landscape and how various digital elements integrate with SEO efforts.
2. Client Account Management
   • Provide clear actions and insights to clients.
   • Excellent, persuasive verbal and written communication skills – ability to explain technical items to non-technical audiences and spearhead SEO discussions in client status meetings.
   • Prepare and present compelling on-site SEO audits, best practice guidelines, review documentation, client SEO strategy documents, and monthly client reporting.
   • Liaise with both internal teams and client resources to deliver effective SEO campaigns.
   • Think creatively around problems, interpret client requirements, and translate them into action plans.
   • Collaborate with cross-functional teams, including PPC, social media, influencer, and web development to ensure a cohesive digital marketing strategy.
3. Operating Requirements
   • Solid knowledge and understanding of SEO, including current developments.
   • Ability to code in HTML, CSS, and PHP, or at least a good knowledge of these languages.
   • Ability to work independently and as part of a team.
   • Excellent client service skills are desirable.
   • Fluent written and spoken English.
   • Proficient in MS Office, including Excel, Word, and PowerPoint.
   • Proficient in 3rd party data tools such as SEMrush, Lumar, or AHREFS.
   • Proficient in Google tools: GA4, Google Search Console, Google Tag Manager. Keeping GA4 certification up to date is essential.
   • Self-learning and development is essential.
4. New Business
   • Identify areas of possible business growth within the existing client base and new clients.
   • Responsible for identifying areas of business growth and establishing search solutions that align with requirements and budgets accordingly.
   • Establish and maintain relationships with key decision-makers to secure new business.
   • Participate in pitches and help with new business wins outside of the client when required.