SEO & Digital Marketing Specialist

Job Title: SEO & Digital Marketing Specialist

Location: Remote (South Africa-based, aligned with UK/France time zone)

Contract Type: Freelance / Part-Time / Project-Based (To Be Confirmed)

Salary: R25,000 - R34,000 per month

Working Hours: 9 AM -5 PM (UK/France time)

Start Date: ASAP

About the Role

A growing international organization is seeking a skilled and motivated SEO & Digital Marketing Specialist to lead the optimization and digital growth strategy for its website and associated initiatives. This role is ideal for a results-driven, strategic thinker with hands-on experience in technical SEO, WordPress, and digital marketing across multiple channels including PPC, email, and content.

You will play a key role in improving website SEO and user experience, increasing visibility for expos and events, and driving targeted traffic through performance marketing and optimized content strategies.

Key Responsibilities

SEO & Website Optimization

• Conduct a full SEO setup and configuration of the website
• Perform a comprehensive UX and technical SEO audit of the current WordPress site
• Deliver a detailed action plan and implement audit recommendations
• Develop and execute an ongoing SEO strategy including: Keyword research, Competitor analysis, On-page and off-page optimization, Technical enhancements

Website Development Support

• Collaborate with the team to improve site architecture and usability
• Support the implementation of features such as: Events section, Business directory services, Event ticketing and online payment integration, Legislative resource section related to European decarbonization

PPC Strategy & Management

• Develop and manage PPC campaigns (Google Ads and/or social media)
• Create geo-targeted strategies to promote expos in specific regions
• Manage and optimize PPC budgets, with boosted spend around key events
• Report on campaign performance, ROI, and strategic recommendations

Email Marketing

• Create and manage an email marketing strategy
• Track and report on email campaign performance
• Collaborate with internal teams to ensure content relevance and timely delivery

Content Optimization

• Optimize all website and marketing content for SEO and user engagement
• Implement recommendations from UX and SEO audits
• Support the design and integration of high-performing landing pages
• Help structure scalable content for campaigns and future event listings

Requirements

• Proven experience in SEO strategy, implementation, and auditing
• Proficiency in WordPress and technical website optimization
• Strong knowledge of Google Analytics, Google Search Console, and SEO tools
• Demonstrated expertise in PPC campaign management across platforms
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot)
• Basic design and content editing capabilities, or the ability to work with design support
• Strong analytical skills and ability to turn insights into actionable strategies
• Excellent communication and project management skills

Preferred Qualifications

• Familiarity with event marketing or membership-based websites
• Interest in mobility, urban innovation, or decarbonization sectors
• Experience implementing online ticketing and payment systems
• Understanding of directory/listing services for vendors or members
• Knowledge of curating legislative content related to sustainability or decarbonization