Senior Paid Media Manager

Company Overview

TIPi Group is a rapidly growing network of individual, specialist agencies with an award-winning culture and the ultimate vow that passion beats scale.

Over the last 8 years, TIPi Group has grown to three agencies, three locations and over 60 people. The three agencies are ROAST (traditional performance digital media), Kitty (website design and development), and Rabbit & Pork (voice experience).

We all work towards one goal of building and maintaining an inclusive and supportive environment of passionate individuals who are not only encouraged to fulfil their true potential but also thoroughly enjoy their time doing so. We are incredibly proud of what we have built and we are excited to welcome others to the team and add to our diverse culture. This mindset transfers across our London, Soho HQ Office to our Cape Town and Bristol offices.

TIPi Group has an accolade of incredible awards across the board, covering not just our client work but also the culture here at TIPi Group that we are inherently proud of. In 2023, we hit a six-year streak as one of the UK’s 100 Best Small Companies to work for, and our ambitions of achieving more are not slowing down. We were also recognised by the industry coming in at number 15 for the Best Marketing and Media Agencies Best Companies to Work for 2021.

A bit about ROAST – Part of TIPi Group

ROAST is the original agency under the TIPi Group network of specialist agencies. We are a full-service digital agency with a focus on transforming clients’ fortunes through insightful consumer understanding.

The culture at ROAST is reflective of TIPi Group, where team growth and progression are at the forefront of our minds. Providing opportunities across various disciplines including Paid Media, SEO, Insights, Analytics and more, our team are encouraged to discover their passions. We wholly support this through regular training and new opportunities encouraging consistent learning and development.

We have been fortunate enough to create this working environment through being passionate about our people at the heart of everything we do, working collaboratively to craft our culture. We abide by the ultimate vow that passion beats scale.

The Role: Senior Paid Media Manager

The Senior Paid Media Manager is an established and proven expert in Paid Search but with strong capabilities in Paid Social and ideally at least one other Paid Media channel (Shopping, Display, Mobile/App Promotion, Native). This role requires an understanding of the way in which channels interact and complement one another, as well as the technical capabilities to execute high-performance Paid campaigns.

Reporting to the Head of Biddable and PPC Director within the department, the Senior Paid Media Manager directly contributes to the overall direction, development, and scope of the ROAST offering. This role is to establish the ROAST Paid Media proposition in Cape Town and support the UK office with operational paid media tasks.

Responsibilities

Campaign Strategy & Management

• Work closely with clients to ensure a full understanding of their business, digital needs and priorities.
• Work closely with the Head of Biddable to ensure all accounts have a performance strategy.
• Work closely with Client Services to ensure client deliverables are met.
• Feed into a robust briefing process for work to be communicated from the London office to Cape Town.
• Work closely with suppliers to ensure that the team are constantly at the forefront of industry developments and trial new tactics for our clients when suitable.
• Ensure all activity meets or exceeds performance expectations.
• Manage budgets in line with strategy and ensure that monthly spend is on target.

Delivery & Line Management

• Develop Paid Media offerings in Cape Town and build a team of Paid Media execs.
• Direct line management of junior members of the Paid Media Department to ensure that work is delivered to an exceptional standard, on target and on time.
• Train and develop junior team members to ensure that they are performing at the standard expected by ROAST and our clients.
• Quality control of work conducted by junior members of the team.
• Regular client communication across status updates, monthly and quarterly reviews.

Departmental Development

• Work with the Departmental Head across a range of tasks to further the scale, capabilities and quality of the ROAST offering, including:
• Recruitment.
• Training plans for new starters/grads joining the team.
• New business support for Directors.
• Technology and automation.
• Produce marketing material including case study writing and blog posts.

The Candidate

Experience

• At least 3.5 years of working in PPC delivery (if in a mixed channel role, at least 70% of the time on PPC).
• A proven track record of:
• Delivering projects and results for clients with monthly budgets of £50,000+.
• Achieving e-commerce targets (sales and revenue volume, CPA, ROI, ROAS).
• Developing junior team members.
• Leading 3rd party bid management tools.
• Bringing efficiency to client activity in terms of both performance and resource levels.

Skills

• Strong understanding of wider digital channels and environment.
• Ability to work and succeed in a fast-paced environment.
• Ability to independently research news stories, industry developments or opportunities and relay these to the wider business.
• Highly organised with an acute attention to detail.
• Exceptional level of English, both written and spoken.
• Strong numerical and analytical capabilities, including the use and creation of Excel formulae and macros.
• Capabilities with Google Ads scripts or Java are beneficial.
• Additional language capabilities are beneficial.

Working at TIPi Group

Location: hybrid working both from home and our lovely office on the V&A Waterfront

Holidays: 21 days, increasing with length of service, plus Christmas Eve and New Year’s Eve off

Benefits:

• An additional 10 days ‘work from anywhere in the world’.
• Discounted wellbeing classes/membership.
• Active company social life organised by a staff committee.
• Opportunity for involvement in CSR and charity initiatives.
• Personal Development, including bi-annual appraisals and a Company mentor scheme.
• Training, including: Supplier sessions (e.g. Google), Industry bodies (e.g. IAB), and External trainers.
• Opportunities to learn about other digital disciplines.