Senior Online Marketing Executive Cape Town

Job Overview

A multinational, leading supplier of products for a variety of industries is looking for a highly energized, dynamic digital marketing individual to join their team and help drive growth in their sales and customer base!

Requirements:

1. Bachelor's degree in marketing, communications, journalism, or a related field.
2. Proven experience in digital content writing, with a strong portfolio of blog articles and web content.
3. Excellent command of the English language, with exceptional writing, editing, and proofreading skills.
4. Proficiency in WordPress content management system (CMS).
5. Sound knowledge of SEO best practices, keyword research, and on-page optimisation.
6. Experience in project management and coordinating content production across multiple campaigns.
7. Familiarity with email marketing and writing landing page content for nurture journeys.
8. Ability to adapt writing style and tone of voice to different brands and target audiences.
9. Strong research skills and the ability to understand information from various sources.
10. Attention to detail and a commitment to delivering high-quality work.
11. Creative mindset with the ability to generate ideas for content optimisation.
12. Strong organisational and time management skills, with the ability to prioritise tasks and meet deadlines.

Position Overview:

As a Senior Online Marketing Executive specialising in Content Optimisation, you will play a crucial role in supporting the company's businesses by creating and optimising digital content for SEO growth. Your primary responsibility will be to support the Digital Leads and Businesses to have a strong monthly blog strategy and ensure internal and external content is delivered in a timely manner, aligning with strong SEO-related content and the respective tones of voice for each brand. Secondary to this is ensuring new on-page content is improved from Content Audits conducted by our technical audit team. Working closely to support the digital leads to ensure new content created on-page is correct, makes sense, and improves SEO visibility for the websites.

As an experienced digital content writer, you will be adept at understanding briefs, conducting research, and incorporating SEO best practices. This role is integral to the expansion of our digital marketing content growth strategy.

Key Responsibilities:

1. Content Creation and Optimisation: Develop a content plan strategy with the Digital leads for each business. Write engaging and informative blog briefs for externally written blogs for multiple client businesses, and create additional briefs for internally written blogs. Ensure that the new content is optimised for search engines and adheres to best practices in SEO. Support Digital Leads to perform keyword research and analysis to incorporate relevant keywords into the content. Adapt your writing style and tone of voice to match the requirements of each business, maintaining consistency with their brand guidelines.
2. WordPress Management: Demonstrate a high level of proficiency in WordPress, including content creation, formatting, and publishing. Upload and manage blog content, ensuring proper categorisation, tagging, and metadata optimisation for SEO. Collaborate with the web development team to ensure a smooth user experience and troubleshoot any technical issues related to content publishing.
3. Project Management and Campaign Briefs: Prioritise and schedule content creation tasks, managing multiple projects simultaneously and meeting deadlines. Collaborate with cross-functional teams, including Marketing and Category, to coordinate campaign briefs and align content with broader marketing strategies. Demonstrate excellent project management skills, ensuring that content production stays on track and meets established objectives.
4. Landing Page Content for Nurture Journeys: Work closely with the Email Marketing Team to develop persuasive landing page content for nurture journeys. Apply your understanding of customer segmentation and buyer personas to craft personalised content that drives conversions. Collaborate with the digital team to ensure that the landing pages are visually appealing and optimised for lead generation.
5. Continuous Improvement and Strategy: Stay informed about the latest industry trends, content marketing strategies, and SEO techniques to continuously enhance content performance. Provide recommendations for content optimisation based on performance analysis and user feedback. Contribute to the development of the digital marketing strategy for the client, particularly in the area of content optimisation.