Senior Marketing Manager: Africa Regional Operations Corporate Investment Banking

With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

Job Summary

This role is responsible for executing CIB initiatives on the continent in all countries we operate in except South Africa. The role requires an individual who is passionate about the brand, has strong collaboration skills and aligns countries to Centre priorities whilst also managing country specific requirements.

If you have a passion for the continent and are willing to roll up your sleeves and get stuck into a diverse landscape, then this role will give you an opportunity to align CIB strategy and go to market plans with country strategies and plans. You will work closely with MCA in country and CIB, Group Marketing and Communication Teams. The main objective is to drive brand consideration and enable business growth across the continent.

Minimum Requirements

1. Minimum bachelor’s degree in marketing, Communications or a related field or NQF 7 equivalent
2. Five to eight years proven track record in executing marketing strategies and campaigns
3. Strong understanding and application of marketing KPI’s, budget management and brand health metrics
4. Proven track record in implementing digital marketing initiatives with impact
5. Strong collaboration, influencing and communication skills in order to motivate, engage and align diverse marketing teams in countries where we operate and broader MCA teams and agencies / third parties our operating
6. A dynamic person who preferably has experience working with diverse regional teams
7. Strong Strategic planning and execution
8. Minimum 5 years’ experience in coordinating Marketing
9. Great interpersonal and team working skills
10. Excellent writing, verbal and communication skills (solid knowledge of English Grammar)

Regional Pan Africa Experience preferred: Ability to navigate diverse markets and cultural landscapes to effectively position Absa as the preferred banking partner across all our markets.

Job Description

Align Marketing strategies

Interrogate and align centre marketing strategies with country go to market plans. This has to be aligned with the business goals and growth targets.

Campaign Management and Execution

Supporting the development of and lead implementation of comprehensive business unit marketing strategies and go to market plans that reflect business goals across relevant client base (new and existing). Where there are bespoke country campaigns work with country and business to align around big bets.

Brand Management

Manage the implementation of banks corporate identity this to include – brand guidelines, messaging, visual identity, digital content externally and internally messaging, brand visual identity and adaptations are consistent across channels externally and internally.

Budget Management

Centre: Manage and allocate the marketing budget to drive various initiatives and support marketing objectives and deliver measurable Return on Investment (ROI).

Leverage CIB-wide and Group initiatives where appropriate

Work closely with the CIB and Group Brand Team to leverage key initiatives in-market to optimize resource and drive the Pan Africa brand approach.

Country Insights and Trends

Maintain a strong understanding of key markets trends and industry insights to provide input to centre teams when developing Pan African campaigns. Be the voice of the country and ensure that influence Pan Africa CIB agenda.

Third Party Supplier Management

Work closely with third party suppliers by ensuring a clear scope of work and budget allocation and champion resource management and collaboration between the agencies ie TBWA, Avatar, Starcom, Flume, Kantar, Biza.

Support the Monitoring of Analytics and KPI’s

Monitor and measure the effectiveness of brand and marketing initiatives and provide regular reporting and analysis to key stakeholders (Exco, MANCO, Corporate Directors).

Compliance and Regulatory

Ensure compliance with legal and regulatory requirements and manage risk and control environment to the required standard (country will own legal and regulatory enforcement but need to oversee and drive compliance in this regard).

Education

Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Absa Bank Limited reserves the right not to make an appointment to the post as advertised.