Senior Market Intelligence Analyst

Our client is revolutionizing the solar energy space, making clean, reliable, and affordable power a reality for homes and businesses across Africa. As a leader in smart solar solutions, our client blends cutting-edge technology, innovative financing models, and customer-centric design to drive the transition to sustainable energy.

Now, we’re looking for a Senior Market Intelligence Analyst to fuel our client’s growth with powerful insights. In this role, you'll uncover market trends, decode competitor strategies, and deliver data-driven recommendations that will shape the company’s expansion and innovation.

If you thrive on analyzing market dynamics, predicting industry shifts, and influencing high-impact business decisions, this is your opportunity to make a difference in the African renewable energy landscape!

What You’ll Be Doing:

1. Market Research & Insights
   1. Conduct deep-dive research into residential, commercial, and industrial solar markets.
   2. Analyze customer preferences, adoption barriers, and decision-making factors.
   3. Stay ahead of macroeconomic, regulatory, and policy shifts shaping the energy sector.
   4. Track innovations in solar technology, energy storage, and financing models.
2. Strategic Forecasting & Competitive Benchmarking
   1. Develop market forecasts to assess demand, penetration, and revenue potential.
   2. Use data analytics tools to identify growth opportunities and market risks.
   3. Benchmark the company’s position against global and local solar industry players.
   4. Provide scenario planning and risk assessments for strategic initiatives.
3. Business Growth & Strategy Support
   1. Supply data-driven insights for business cases and investment decisions.
   2. Contribute to go-to-market strategies with in-depth customer and industry intelligence.
   3. Develop industry reports and market-sizing models to support expansion plans.
   4. Prepare board-level reports and executive presentations with strategic recommendations.

Requirements:

1. Bachelor’s degree in Economics, Business, Marketing, Finance, Engineering, Data Analytics, or a related field.
2. 3+ years in market intelligence, business analytics, consumer insights, or strategic research.
3. Previous experience in a similar role with at least 3 years’ renewable energy experience, primarily the Solar PV and BESS sector.
4. Strong analytical mindset with expertise in market sizing, forecasting, and competitive intelligence.
5. Proficiency in data tools (Excel, Power BI, Tableau, SQL, or similar).
6. Ability to translate complex data into clear, actionable insights.
7. Experience in survey design, focus groups, and customer behavior analysis.

If you're ready to power the future of solar with intelligence, insight, and innovation, we want to hear from you! Email your CV to Tara on t.hann@smart4energytalent.com