Senior Manager, Performance Marketing

Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals to businesses of all sizes, high net worth families, and large multinational corporates and institutions. We’re passionate about creating growth in Africa, bringing true, meaningful value to our clients and the communities we serve, and creating a real sense of purpose for you.

To develop, shape, and lead the Performance Marketing strategy for the Business unit by working closely with the relevant Business Unit Heads and their teams to drive delivery against lead generation and sales targets through precise targeting, tracking, and optimisation to ensure campaigns are cost-effective and results-driven. To shape the Digital Media Management strategy, ensuring that paid media ads are placed on the right platforms, at the right times, in front of the right audiences to maximise ROI for the BU.

Type of Qualification: First Degree or related

Field of Study: Marketing

Digital Marketing

1. 8-10 years of experience in Brand & Marketing.
2. Deep understanding of performance marketing channels, including search engine marketing (SEM), social media advertising, affiliate marketing, and programmatic advertising.
3. Experience in developing and implementing comprehensive digital marketing strategies that align with overall business goals.
4. Experience in planning, buying, and optimising digital media across multiple channels, ensuring they work together cohesively as part of an integrated marketing strategy.
5. Expertise in A/B testing, conversion rate optimization (CRO), and the use of advanced targeting and segmentation strategies to enhance campaign performance.
6. Proven ability to manage large, complex budgets effectively, ensuring that marketing spend is optimised for maximum ROI across various digital channels.
7. Proven experience in leading and developing teams, including performance marketers and media specialists, with the ability to foster a collaborative, high-performing team culture.

• Articulating Information
• Conveying Self-Confidence
• Developing Strategies
• Directing People
• Embracing Change
• Empowering Individuals
• Exploring Possibilities
• Generating Ideas
• Interacting with People
• Interpreting Data
• Making Decisions
• Seizing Opportunities

• Analysing and Interpreting Information
• Client Journeys and Personas
• Client Value Propositions
• Data Driven Digital Marketing
• Developing an Effective Media Mix
• Digital Analytics and Reporting
• Digital Media and Advertising
• Leadership to Stakeholder Engagement
• Measuring Marketing and Communication