Senior Growth Marketing Manager

Join vidIQ as a Visionary Senior Growth Marketing Manager: Empower Creator Growth

Your Impact:

As the Senior Growth Marketing Manager, you will be the architect of our growth narrative, masterfully growing our rapidly expanding user base of content creators through our paid channels both domestically and internationally. You’ll build and lead the entire acquisition media strategy for the company, execute campaigns, and build a marketing tech stack. Your campaigns will not just capture attention; they will inspire a generation of creators, turning their passion into prosperity.

Why vidIQ?

Culture is our bedrock, and as a leader within vidIQ, you’ll cultivate an environment where innovation thrives, learning is boundless, and diversity drives breakthroughs. Our remote-first, global team is united by our commitment to empower creators, equipping them with the tools to transform their creativity into thriving careers.

Embrace the chance to redefine the future of online video content and creator success. At vidIQ, you’re not just growing a user base; you’re building the foundation for the next era of digital storytelling. If you’re poised to lead the charge in expanding our impact and ready to empower a community of creators, your journey starts here.

Why You?

You are a visionary with a voracious appetite for impact, equipped with a focus for analytical acumen. You understand that growth marketing is not merely about numbers; it’s about crafting stories that resonate, connecting dreams with reality, and charting a course for success that every creator can embark upon. Under your guidance, each strategy will be a stepping stone for creators to build their own legacies.

In This Role, You Will

• Develop and executive performance marketing strategies across digital channels, including but not limited to Google, Meta, and TikTok.
• Oversee day-to-day campaign management to ensure new customers and Return on Investment (ROI) targets are being met.
• Manage budget allocation across channels to maximize ROI while meeting acquisition and revenue targets.
• Lead marketing technology stack to improve user acquisition performance: attribution, incrementality measurement, growth data systems, LTV model, etc
• Utilize data-driven insights to make informed marketing decisions, track and report on key performance metrics, and gauge marketing effectiveness
• Collaborate with the creative team to drive an effective creative growth engine
• Collaborate with product, engineering, and larger marketing teams on cross-functional growth projects

This is a consulting position; with a potential right to hire for the right fit.

Job requirements

What You Bring To The Table

• 4+ years experience in a performance-based user acquisition role, preferably in the gaming or entertainment industry
• Experience running performance-based campaigns on channels like Google and Meta
• Deep understanding of funnels, conversions, CAC/LTV, and the levers to pull to drive growth with a focus on acquisition
• Excellent analytical skills with a strong knowledge of Amplitude or Google Analytics, and data manipulation tools such as Excel or Google Sheets. Preferred SQL skills.
• Deep knowledge of performance marketing technology and attribution models.
• Experience working cross-functionally with Creative, Product, and Data teams
• Experience testing new media channels in terms of exploration, evaluation, and scaling in the US and abroad

Key Priority Competencies

1. Performance marketing subject matter expertise: knows best practices and hidden nuances of managing growth marketing spending to drive ROI for the business—proficiency in Google, Meta, and TikTok.
2. Analytical problem solver: uses data to solve business problems. Knowledge of CAC & LTV components – comfortable using and giving direction on how to adjust data models to best serve growth marketing
3. Technical marketing expertise: proficiency in tracking and attribution. Able to engage with engineering to debug attribution issues, adjust data tables, and create landing pages.
4. High Sense of Ownership: independently identifies problems and drives consensus on how to solve them.