Search - Senior Performance Account Lead

The purpose of this role is to implement and execute Paid Search campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.

Job Description: Key Responsibilities

1. Works on multiple, large or complex clients and develops overall strategy and goals for the Performance team.
2. Provides day to day implementation, optimisation and upload of client campaigns through direct input within Google Ads and Bing.
3. Liaises with vendors and third-party reps to maintain and develop relationships and build knowledge of new features and betas.
4. Interprets performance reports to provide actionable insights and analysis to meet campaign objectives.
5. Provides accurate client communication that details performance and return on investment via campaign reporting and analysis.
6. Contributes towards overall Digital recommendations in line with Dentsu performance and client objectives.
7. Ensures best practice and innovation in all Paid Search activities.
8. Advises and shares information on Dentsu Performance digital capabilities, communications, and services with the wider organisation (media brands).
9. Researches solutions and makes recommendations to all relevant teams regarding digital innovation.
10. Ensures best practice, consistency and innovation in all Performance activities.
11. Ensures the Performance offerings are aligned with clients' objectives and organisation.
12. Ensures knowledge-sharing across teams and engages in cross-channel strategic planning.
13. Plans accounts and growth opportunities, working closely with the Media Brands.
14. Liaises with channel leaders to standardise work output across the Performance disciplines.
15. Daily updates of Budget Trackers.
16. Client Service: Day to day management, relationship and financial health of the account needs to be managed.
17. Managing media brand expectations.
18. Day to day administration – meeting minutes, agendas and timing plans.
19. Deadline and Project management: Strategy guidance and input in order to drive the business objectives.
20. Attending status / other meetings with media brands.
21. Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by you and your team.
22. Attend key client meetings.
23. Uphold a positive working culture.
24. Represent Dentsu Performance in a professional and positive manner with both internal and external stakeholders and in doing so reflects the values of the Dentsumercial and service ownership.
25. Ensuring processes are in place with the rest of the team to deliver streamlined campaign performance and delivery.
26. Manage overspend and underspend – Track monthly across all clients.
27. Budget trackers to be updated on a daily basis.

Location: Cape Town
Brand: Amplifi
Time Type: Full time
Contract Type: Permanent