The main purpose of the job is to ensure growth by effective product planning, marketing, and sales of the products. Management of the product lifecycle includes gathering and prioritizing product and customer requirements, defining the vision, and working closely with suppliers to deliver winning products and solutions to the market. This role involves effectively working in conjunction with sales, marketing, and technical support teams to ensure that customer satisfaction and revenue goals are met.
Ensure that all product and marketing efforts support Rectron's overall strategy and goals. Effectively communicate with the chosen supplier, ensuring that all requirements are met, and provide proper feedback to the sales team, finance, and marketing where applicable. Take responsibility for recruiting customers to build up the customer base.
By achieving this objective, you will be required to provide regular training for the sales team as well as customers on your product suite. You will be the largest contributor in terms of customer recruitment on your product line and will need to personally cement relationships with the bulk of your customer base. Facilitate with the marketing department for driving all go-to-market activities on your product line within Rectron.
This includes PR, advertising, social media, relationship-building activities, trade marketing, and direct communication where necessary. Enthusiasm in spending time in the market to understand their problems and find innovative solutions for the broader market is essential.
In conjunction with this, it is your prerogative to spend time understanding industry trends and key developments, as well as the competitive market, including both supplier and Rectron competitors with regards to pricing, unique selling points, and differentiators. You must communicate professionally within all areas of the company.
Identify and liaise with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer. You will also serve as the internal and external evangelist for your product offering, working with the sales channel and key customers. Effectively relay all information from the supplier and be Rectron's main point of contact with the supplier.
Act as a point of first reference for all product-related queries. You will be measured on revenue, stock holding, and GP percentage, making it imperative that you manage this and communicate it to all incumbent staff. It is extremely important to spend the majority of your time in communications with customers to educate and advise them on strategies for their businesses.
Liaise with your counterparts in the branches to ensure they have all the available information required to support you in their own customer recruitment activities. Provide an SLA for internal and external queries in terms of responding to emails and telephone calls on time.
In order to facilitate and assist you with this, you need to nominate a second person as a backup for when you are not available. Interact closely with management to report decisions regarding the product.